Moynat unveils final drop with Labubu creator Kasing Lung in Paris

Moynat delivered what outlets have called the “final chapter” of its collaboration with Kasing Lung when the limited-edition drop landed in Paris on March 6, 2026, sold exclusively at the House’s Rue Saint‑Honoré, Avenue Montaigne and Le Bon Marché boutiques. “Sold in Paris exclusively starting March 6, the limited-edition drop comes with a campaign featuring Farida Khelfa, Sarah Andelman and Audrey Tautou,” one report noted, framing the release as Paris‑first and tightly curated.

The range translates Kasing Lung’s Labubu and The Monsters imagery onto Moynat’s signature M Canvas and leather. Inventory named by sources includes a Hobo bag, a Mini 48h, a Little Suitcase, multiple-size totes, passport holders, cardholders, collectible charms and a made-to-order Mignon bag offered with an allover 2024 print. Select pieces feature printed leather patches that display illustrations “ranging from early sketches to recent works created for the anniversary tour,” and the capsule appears in vivid blue, green, orange, red and yellow alongside Moynat’s heritage brown.

The campaign accompanying the Paris launch was photographed by Theo Liu and, for the Paris assets, centers on French personalities: Farida Khelfa, Sarah Andelman, Audrey Tautou and Noémie Lenoir. An alternate report offered a very different international roster and an earlier availability date, claiming the collection would appear in select boutiques on February 6; that account stands apart from the March 6 Paris timeline that Hubemag, WWD and I‑D Co. published. Marketing‑Interactive, which tracked the capsule’s broader rollout, set the collaboration within a staged exhibition program running from late 2025 through early 2026 and noted the first chapter debuted on 11 October alongside the 10th anniversary of The Monsters.

Context for the collaboration traces Kasing Lung’s trajectory: he created The Monsters universe in 2015, and How2work, a Hong Kong production house the artist has worked with since 2011, manufactures most plastic renditions of the characters. In 2019 he signed a licensing agreement with Pop Mart, turning Labubu into plush dolls and blind‑box lines; by 2025 Labubu’s profile rose sharply, aided by celebrities wearing the dolls as bag charms and Pop Mart’s third‑generation “Big Into Energy” blind boxes. Pop Mart’s broader business momentum is notable too, with Reuters reporting a nearly 400 percent surge in first‑half net profit, driven by demand and an international push.

Packaging and presentation were treated as part of the collectible offer: reports describe elevated packaging and whimsical accoutrements, including a shopping bag charm with animated eyes, aligning with Hubemag’s assessment that “the limited-edition collection transforms the House’s signature M Canvas into a narrative playground.” For Moynat, the collaboration is positioned as more than a novelty; as one analysis put it, “For Moynat, famous for its heritage totes and trunks, the partnership injects immediacy and cultural fluency into a historic house without diluting its craftsmanship.” The Paris finale frames Moynat’s craft alongside contemporary collector culture, placing Labubu’s playful iconography squarely within a luxury gifting lexicon.