Mulberry Revives 2003 Bayswater with 55 One‑of‑One Bags Selling Out in Minutes
Mulberry turned surplus and sample leathers into a 55 one-of-one Bayswater archive capsule that sold out almost instantly, with a Feb. 27 second drop already mostly gone.
Mulberry has leaned hard into its archives, releasing what Dazeddigital described as "55 one-of-one bags, composed of surplus and sample materials found in the Mulberry archives." The limited capsule is explicitly tied to anniversary programming in Dazed’s reporting, and the first drop "landed last week and sold out in under eight minutes," a blistering sell-through that the outlet framed as proof that demand for the Bayswater is "as fierce as ever."
Dazeddigital reported a second drop on February 27, 2026 and wrote that it "happened this afternoon (February 27) and is mostly already gone - run, don't walk!" That rapid cadence of releases and immediate sell-outs positions the archive experiment not as a nostalgia stunt but as a functioning commercial play that converts collectors' appetite into instant purchases.
Public messaging around anniversaries and new product activity is mixed across outlets. Dazed links the archive capsule to Mulberry's 55th anniversary, while Yahoo UK and the Evening Standard describe the moment as marking "20 years of the brands first It-bag" and detail three new Bayswater styles - the compact East/West Bayswater, the North/South Tote, and the Zipped Bayswater Tote - in a campaign fronted by former ES Magazine cover star Alva Claire. Novyny Live notes that the Bayswater "was first introduced in 2003 and instantly became a symbol of understated elegance," a timeline that sits uneasily with some 20-year language used elsewhere.
The cultural work that keeps the Bayswater relevant is visible in museum and celebrity archives. The V&A included the bag in its "Bags: Inside Out" exhibition, and curator Lucia Savi told the Evening Standard, "The Bayswater and Alexa bags are two of Mulberry’s most recognisable and timeless designs. Kate Moss was often seen carrying Mulberry bags, including this Bayswater – her association with this design helped it to become the quintessential icon it is today." Publications repeatedly invoke celebrity sightings from Kate Moss in 2004 to Rihanna, Jennifer Lopez, Blake Lively, Alexa Chung and Bella Hadid, and Evening Standard referenced the OG "ludicrously capacious" Bayswater often carried with the Postman’s Lock unfastened.
Runway and resale channels are part of the story. Evening Standard cites a Miu Miu Fall/Winter 2023 moment that reintroduced the silhouette to fashion week audiences, while Vogue Arabia captured the thrift-and-resale reality with Irene Kim confessing, "I’m hoping for a 2026 resurgence but not before I buy one on eBay!" That line underscores secondary-market demand even as Mulberry releases official reissues and archive one-offs.
Mulberry’s twin strategy of one-off archive pieces and three new Bayswater styles, paired with campaign imagery featuring Alva Claire and rapid online drops, has turned a once‑ubiquitous early‑2000s It-bag into an immediate market event. Whether collectors are after archive singularity or the new East/West and North/South forms sold at mulberry.com, the Bayswater’s commercial pull has been emphatically reconfirmed.
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