Nectar Social raises $30 million to expand AI marketing platform

Nectar Social has raised $30 million in fresh Series A capital as investors place a bigger bet that the most valuable AI marketing tools will not be dashboards, but operating systems that can work inside the daily flood of social conversations.

The round was led by Menlo Ventures and its Anthology Fund, with participation from True Ventures, GV and Gwyneth Paltrow’s Kinship Ventures. Nectar was founded by sisters Misbah Uraizee and Farah Uraizee, both former Meta leaders, and came out of stealth in 2025 after previously raising $10.6 million in combined pre-seed and seed funding in June 2025.

Nectar is pitching itself as a response to a basic workflow shift: customer buying decisions now happen in comments, direct messages and group chats, where brands cannot reasonably staff every exchange by hand. The company says its platform acts as an agentic operating system for modern marketing, using autonomous AI agents to manage social activity, moderation, creator workflows, competitive intelligence and commerce conversations from end to end. Alongside the funding announcement, Nectar launched Nectar Agent, which it described as an autonomous AI agent for modern marketing.

The company says the product already powers more than 10 million conversations a week and that each agent saves roughly 20 hours of manual effort per task per week. Nectar also says it has attributed more than $100 million in revenue back to social interactions and has engaged over 50 million consumers through its platform, claims that suggest investors are backing a system built to convert engagement directly into sales rather than a looser promise of brand awareness.

Nectar’s customer list includes Liquid Death, Figma, e.l.f. Beauty, Babylist, Graza and Kosas, alongside what the company says are many Fortune 500 brands. It also says it has official data partnerships with Meta, TikTok, LinkedIn, Reddit and X, an important detail for a product that depends on access to the platforms where modern brand conversations now happen.

The funding fits Menlo’s broader push into early AI infrastructure. Anthology Fund, created with Anthropic and launched in July 2024, is a $100 million initiative for pre-seed, seed and Series A AI startups, with initial checks starting at $100,000 and $25,000 in Anthropic model credits for portfolio companies. For Nectar, the capital gives the company room to hire across applied AI, engineering and go-to-market. For investors, it is a clear wager that marketing software that can actually execute work, not just summarize it, will separate durable demand from the current AI hype cycle.