Nespresso Marks 40th WITH LOVE Collection, Limited Sets Support Ali Forney Center

Nespresso will release a limited 40th anniversary collection on Thursday, March 12, 2026, available through Tuesday, April 21, 2026, or until estimated quantities run out, with every purchase of a 40th item automatically entering buyers into the "WITH LOVE." prize draw that will name 440 winners. The campaign pairs new SKUs and seasonal flavors with an expanded member experience: the brand is opening its traditional in-house tasting competition, the Nespresso Gold Capsule Contest, to Nespresso members for the first time.

The TOKYO Celebration Set (Original) is the clearest buy-now SKU: it pairs the "Tokyo Lungo" blend with the "Pixie Lungo Cup Tokyo," a blue cup engraved with a 40th anniversary message and a cherry blossom motif, and is priced at ¥5,500 (tax included) or ¥5,000 (ex. tax), which indicates a Japan-focused edition. Give this to someone who keeps a passport on the counter and appreciates themed objects, because the set combines a named blend and a tangible Tokyo motif at a concrete price point.

A 40th anniversary limited mug set, offered in Strawberry and Parchment colors, pairs anniversary-design mugs with coffee and a Nespresso-exclusive confection, "Nespresso | Ameya Eitaro Milk × Strawberry," created with traditional Japanese confectioner Ameya Eitaro. The pairing is a regional collaboration that makes the mug set a smart luxury-souvenir gift for collectors of artisanal sweets or for anyone who treats coffee breaks as snack time rituals.

For Valentine’s timing, Nespresso’s Instagram flags two limited-edition Vertuo flavors: Strawberry White Chocolate and Pistachio Vanilla. These seasonal Vertuo favorites are positioned as intimate, flavor-forward options to gift a partner or a friend who prefers sweet, dessert-style coffee formats over straight espressos.

The brand partnered with artist Justin Teodoro for "The Things We Hold" initiative, debuting a collection of mugs and saucers that the announcement says draw upon themes of home, family, and unconditional love, and donating $24 per Justin Teodoro-designed mug for a total gift of $500,000 to the Ali Forney Center in New York City. Teodoro also designed a mural that decorates the walls of the Ali Forney Center, and that mural was painted collaboratively by Nespresso employees and AFC staff, which frames the mug purchase as both an art object and a charitable act.

Practical campaign mechanics matter: purchases of any limited-edition item during the March 12-April 21, 2026 eligible purchase period automatically enter customers, and the "WITH LOVE." prize pool splits into a "Nespresso Prize" of 365-day coffee sets awarded to 30 winners and a "40th Anniversary Prize" of a commemorative tote bag plus a coffee set for 410 winners. Many SKUs and prices beyond the TOKYO set were not provided in the materials, and regional availability was not clarified, so buyers should consider the Japan-specific items and the NYC-based charity work when selecting which 40th anniversary pieces to gift. The launch ties collectible design, member access, and a measurable charitable donation into one anniversary moment, offering clearly different presents depending on whether the recipient values aesthetics, flavors, or philanthropy.