Nevada Gaming Commission approves Boomer’s Tonopah kiosk at Mizpah Club Dec. 18

The Nevada Gaming Commission voted to approve Boomer’s Sportsbook’s application for a kiosk at the Mizpah Club in Tonopah during its Dec. 18 meeting, clearing the regulatory hurdle for the independent Nevada operator’s expansion into the mining town. The decision positions the Mizpah Club location as a potential sixth Boomer’s sportsbook since the company launched in August 2025, part of a rapid statewide rollout that began with a September opening at Casino Fandango in Carson City.

Boomer’s founder and CEO Joe Asher has emphasized the chain’s Nevada-only focus and local staffing model: “Every single employee lives in Nevada. Every sports book that we have and that we intend to open are going to be in Nevada, so we want to build out a statewide network.” Asher also framed market entry into Reno and other northern markets as a major company objective, saying it is “hard for me to even convey how significant it is” to expand reach.

Gina Cervone, Boomer’s vice president of legal and compliance, described Tonopah as a logical stop for the company’s strategy: “It’s a hidden gem in the Nevada desert and it makes a perfect stop for travelers between Reno and Las Vegas.” Cervone added, “Business has been going great… We are excited to be expanding in various areas of Nevada,” and urged that local bettors “check the price, so people don’t have to choose between us and the competition. They can have both apps and bet with us, and [bet] at the better price.”

Local demand and limited incumbent service helped make Tonopah attractive. Cline, speaking about the Mizpah Club market, called Tonopah an “island in the middle of the desert” and said “We get customers almost every day requesting sports betting options and oftentimes the competition isn’t open.” Cline noted about 60 percent of Mizpah’s summer customers are tourists or pass-through travelers and said Banc Club’s William Hill kiosk operates with limited hours, from noon until 8 p.m., leaving early-morning game bettors underserved: “If it is an early-morning college game, they’re not going to the Banc Club and wager.”

Boomer’s competitive approach includes lower hold on NFL lines and aggressive promotions: it offers NFL betting at 105 pricing rather than the standard 110 and matches customer deposits up to $250 in free bets, a match William Hill has since paired. The pending Bonanza Casino agreement in Reno would let Boomer’s enter that market for the first time; Bonanza representative Sheltra said relationships and cultural fit drove the selection: “For a business such as Bonanza Casino that has been open for over half a century, ‘relationships matter,’” and “We matter to Joe.” Bonanza plans to add an extra $50 on top of Boomer’s base deposit-match offer.

The Tonopah kiosk adds a local option for residents and travelers and increases competitive pressure on established operators. Boomer’s reported four applications remain pending with the Nevada Gaming Control Board and the company has said it aims to operate 12 sportsbooks across Nevada by the end of the second quarter. For Tonopah patrons, expect a new betting app to shop odds and promotions, potential changes in foot traffic at the Mizpah Club, and upcoming regulatory items to watch, including a separate Nevada Gaming Commission review tied to the Bonanza Casino arrangement.