News 3 Now Community Baby Shower Drive Seeks Donations for Madison Families

News 3 Now kicked off its annual Community Baby Shower fundraising drive earlier this month, calling on Madison-area viewers to donate diapers, formula, and clothing to support local families navigating the needs of pregnancy and new parenthood.

The station ran a broadcast-style video and editorial appeal on March 2 as part of the 2026 campaign. The drive benefits a Madison nonprofit that, according to Channel3000, "helps families with many needs when it comes to pregnancies and babies" and has served hundreds of families over the years.

The appeal is straightforward in its ask: donated items including diapers, formula, and clothing go directly toward families in the Madison community. The nonprofit's track record of reaching hundreds of families reflects a consistent and growing need for this kind of material support, particularly for households managing the costs that accompany a new baby.

Channel3000, which operates News 3 Now, has built the Community Baby Shower into a recurring civic initiative, using its broadcast platform to translate viewer goodwill into tangible goods for families who need them most. The 2026 edition continues that tradition with an emphasis on practical, high-demand infant supplies.

Specific drop-off locations, donation deadlines, and details on whether monetary contributions are accepted had not been confirmed at the time of publication. Viewers interested in participating are encouraged to check the News 3 Now website directly for logistics as the drive continues.