PCI Race Radios sponsorship boosts communications for La Paz County races

PCI Race Radios signed on as a supporting sponsor of the newly formed American Off-Road Racing Championship (AORC), a five-race points series that unites Unlimited Off-Road Racing (UNLTD) and Best in the Desert (BITD). The announcement, made January 7, 2026, brings a long-standing off-road supplier onto the fields and desert courses that draw teams and fans to La Paz County, including the Parker 400.

The sponsorship promises more than logo placement. PCI will provide on-site racer support at all AORC events and showcase product lines that include intercoms, radios, headsets and mounting solutions. The company also plans to deploy Starlink-based connectivity packages at events, adding satellite-backed internet and communications where cellular coverage often falls short on remote desert courses. Those systems can support race timing, team communications and emergency responses.

“We’re excited to welcome PCI Race Radios as a partner for the 2026 season,” said Matt Martelli, CEO of the American Off-Road Racing Championship. The endorsement underscores PCI’s deep roots in off-road racing and its reputation for communications, safety and racer support.

For La Paz County the practical effects are tangible. Races such as the Parker 400 depend on reliable communications for safety marshalling, tow and medical coordination, and live timing that fans follow from the sidelines and online. Improved connectivity reduces the risk of delays caused by lost communications and makes it easier for event organizers to stream action to remote viewers, potentially increasing ticket sales and regional visibility. PCI’s presence on site also gives local teams hands-on access to gear and troubleshooting, cutting turnaround times between stages.

Economically, enhanced race operations can help attract larger fields and more out-of-area spectators, which supports local hotels, restaurants and vendors. While the AORC is national in scope, La Paz County stages serve as crucial nodes for the series; better-organized events tend to keep more teams and fans in town longer and encourage repeat visits.

Organizers and local businesses should view the partnership as both a safety upgrade and a modest economic signal: a supplier committing resources to a series suggests confidence in off-road events as revenue-generating draws. Racers and residents can expect to see PCI staff and exhibit setups at AORC stops, along with the added reliability that satellite connectivity brings.

The takeaway? Expect clearer radios, fewer downtime headaches and stronger online coverage at upcoming La Paz County races. If you’re headed to the next event, stop by the PCI setup to see the gear and brush up on safety basics — it could make the difference between a long wait and a quick fix.