Penneys unveils bridal range hitting shops this month with lingerie, robes

Penneys (Primark) has quietly rolled out a dedicated bridal range that will reach Irish stores in three clear waves this spring and early summer, with swimwear from March 8, fashion items from March 30 and bridal lingerie and robes due in May. Irish Examiner ran a pictured preview of the collection after the brand showed the pieces at its Spring/Summer fashion event in February.

The beach-ready pieces arrive first and read like hen-party essentials. The collection includes a ‘Bride’ swimsuit at €14 and a shell-detail swimsuit also at €14, with shell-and-pearl bikini tops for €8 and matching bottoms from €5. A lace-trim bikini top is listed at €8, lace-trim bottoms at €6, a lace sarong at €8 and a pearl beach shirt at €16. Independent’s coverage described the swimwear as elegant with simple seashell detailing and called the range ideal for hen holidays and honeymoons.

Non-swim fashion drops at the end of March and mixes bridal neutrals with high street prices. Irish Examiner’s item list includes a bridal halter waistcoat at €20, a bridal skirt at €18, a white blazer at €28 and straight leg trousers at €18. Dublin Live’s preview lists some prices differently, showing a waistcoat and trousers at €26, a discrepancy that appears across early coverage. Photographs published in the Irish Examiner gallery highlight cream and white tailoring alongside “Bride” slogan knits: a crew sweater at €14 and a crew tee at €8 appear alongside bridesmaid sweatshirts at €16 and tees at €12.

Lingerie and nightwear are slated for May and broaden the range into traditional wedding dressing rooms. “The bridal lingerie range, due in stores in May, features pretty matching bras and pants, a lace body suit and matching Mr & Mrs PJs,” reports the Irish Independent, while VIP frames the launch as a wider lifestyle drop with pillows, mug sets and night dresses and teases prices “starting from as low as just €6.” The oft-cited “Mrs” dressing robe appears in two price listings: €13 in some coverage and €12 in VIP’s preview, with VIP also specifying a mid-May timeframe for wider European availability.

Penneys promoted the collection via social channels, posting a Spring/Summer new-in caption referencing Dublin and using hashtags to flag the bridal pieces. Coverage has consistently pitched the range as a budget-friendly option: “Weddings are notoriously expensive, so the new Penneys range helps budget-conscious brides nab a piece of the wedding wardrobe for a bargain,” wrote Dublin Live.

For brides sizing up affordable white, the timetable is clear: shop swim from March 8, check stores for fashion from March 30 and expect lingerie and robes in May, with photographic previews now available from the Irish Examiner. Pricing and some item variations reported across outlets suggest final in-store tags could differ, but the collection firmly stakes out Penneys as a go-to for low-cost, Instagram-ready bridal pieces this season.