Perfumes Capital Debuts in U.S. With Glamorous Luxury Launch in Miami

Perfumes Capital, the new fragrance concept from Dubai-based House of Emper, officially made its United States debut with an exclusive launch event held at Sexy Fish Miami on January 26, 2026. The company’s press release announced the launch and described the occasion as marking the brand’s first public step into the U.S. market.

The company said the evening “brought together a curated audience of global influencers, fragrance enthusiasts, media professionals, and key figures from the beauty and lifestyle industries.” No individual attendees or celebrity names were provided in the distributed materials, and event coverage reproduced the same attendee description across syndication outlets.

The launch unveiled eight named perfume collections: Asalet, Imperial Touch, Monalisa, Jingle Bell, Mehraab, Numero Uno, Orienta, and Twilight. The press copy describes these offerings as “meticulously crafted luxury perfume collections” and adds that each collection was “designed to embody individuality, elegance, and contemporary expression.” The release does not include scent notes, concentration types, bottle images, pricing, or suggested retail information.

Perfumes Capital is presented as “the latest luxury fragrance concept from the House of Emper, a Dubai-based perfume house known for its international presence and commitment to quality.” The brand statement in the release positions the line as “a modern luxury fragrance destination inspired by Dubai and embraced worldwide,” framing the Miami event as part of a broader expansion strategy.

Commercial representation in the United States will be handled by Mr. Athar Abbas of Elegance Distributors Inc. The release states that “The brand is officially represented and distributed in the United States by Mr. Athar Abbas of Elegance Distributors Inc., who will lead its market expansion, retail presence, and strategic partnerships across the region.” The distributed materials do not list retail partners, launch windows for stores or e-commerce, pricing, or bottle sizes.

The announcement was distributed via EINPresswire and syndicated by XPR Media, with near-identical copies republished on Onlineathens, Blufftontoday, NATLawReview and other endpoints. Several republishers carried explicit disclaimers noting that USA TODAY Network editorial staff were not involved in creating the content. Syndication headers show the event date as January 26, 2026 and press-distribution timestamps on republished pages as February 17, 2026 and February 21, 2026.

An Instagram post associated with the brand included the line, “Perfumes Capital was officially launched at a grand brand launch event in Miami, marking the beginning of a new journey shaped by creativity,” in its caption. Key missing elements for prospective buyers and retail partners remain: perfumer credits, scent breakdowns, pricing, bottle imagery, and confirmed U.S. stockists. The press materials conclude that with this U.S. launch, “Perfumes Capital sets the foundation for its global expansion,” signaling further rollout plans driven by Elegance Distributors Inc.