Peso Pluma Announces DINASTÍA U.S. Tour, Fresno Save Mart Center March 10

Peso Pluma will perform at Fresno’s Save Mart Center on March 10, 2026, as part of a 30-stop U.S. tour titled DINASTÍA by Peso Pluma & Friends. The announcement, made Jan. 19, follows the commercial success of the collaborative album Dinastía, which charted highly on Billboard and Spotify and has helped propel regional Mexican music into larger U.S. markets.

Tickets for the Fresno date will be sold through Live Nation, with standard tickets and VIP packages offered. VIP offerings include meet-and-greet access, premium seating, and pre-show lounge access, providing higher-priced options that tend to increase per-attendee spending at venues. The Save Mart Center show is likely to draw both local fans and traveling concertgoers from the broader San Joaquin Valley, with implications for hotel bookings, dining, rideshare demand, and event staffing on the day of the concert.

For Fresno event planners and local businesses, a headline act like Peso Pluma presents both opportunity and logistical considerations. Large touring acts typically generate short-term revenue spikes for nearby restaurants, bars, and hotels, particularly when VIP or out-of-town audiences are present. City services will need to assess traffic plans, parking capacity, and public transit adjustments to handle increased arrivals and departures around the arena. Venue operators commonly coordinate with local law enforcement and public works to manage peak demand, and promoters often stage pre-event communications about parking, entry times, and prohibited items to smooth operations.

The tour announcement reinforces broader market trends in live entertainment and music consumption. Streaming-driven popularity and high-charting collaborative releases have translated into large-scale tours for Latin and regional Mexican artists in recent years. For Fresno, a stop on a 30-city itinerary signals the market’s significance for touring routes and suggests sustained demand for major-concert bookings at the Save Mart Center. Promoters and secondary-market sellers may price tickets according to local demand, so early purchase is likely to secure better seats and lower costs than last-minute resale markets.

Local fans who plan to attend should monitor Live Nation for exact on-sale times, pricing tiers, and accessibility options, and factor in travel and parking plans for March 10. For businesses and city agencies, the announcement is a prompt to finalize staffing and crowd-management plans to capture economic benefits while maintaining public safety. The show is a notable addition to Fresno’s 2026 concert calendar and a clear signal that the city remains a key stop on major U.S. tours.