PGA Show Adds Pickleball Business Programming Across Seven Stages

The 2026 PGA Show will dedicate a robust slate of free industry programming tailored to a wide range of professionals, including those working in racquet sports and pickleball. Running Jan. 20-23 in Orlando, the Show will place education alongside a sold-out exhibition floor representing more than 1,100 golf lifestyle brands, with seven distinct presentation stages delivering coaching, leadership, innovation and lifestyle content.

For pickleball operators and retreat organizers the Racquet Sports Stage will be the clearest draw. Programming on that stage will focus on pickleball business and programming, facility design, community building and revenue strategies. Specific sessions listed in the schedule include From Court to Community: Designing Pickleball Experiences People Remember, presented by Selkirk; The Pickleball Profit Playbook: Trends Driving Revenue in 2026; Engaging the Next Generation: Creative Coaching for Tennis & Pickleball presented by PTR; Leading with Impact: Best Practices for Club Directors; and Pickleball: The Founding Family presented by Frank Pritchard.

Those offerings arrive alongside content on complementary stages that can inform retreat operations, marketing and guest experience. The Retreat Stage will host marquee events such as the PGA Show Fashion Show, Winter Jam Concert and the 2026 AGM Platinum Awards Ceremony, creating networking and visibility opportunities for operators seeking to position pickleball programming within broader lifestyle and hospitality trends. Other stages include Fitness, Clubhouse, Inventors Spotlight, Range Performance Center and the PGA of America Industry Stage.

Practical value for retreat planners is immediate. Sessions on revenue trends and facility design offer blueprints for court layouts, programming mixes and ancillary services that boost per-guest income. Coaching-focused presentations address youth and family engagement, useful for retreats that want to broaden their market. Leadership and club operations content can help small operators streamline staffing, scheduling and partnerships.

Plan your visit with a clear agenda: prioritize Racquet Sports Stage sessions most relevant to your business, use marquee Retreat Stage events for visibility and networking, and allocate time on the show floor to scout equipment and service partners. Complimentary programming makes it easy to build a focused, cost-effective professional development plan that can be implemented back home to improve retreat offerings and increase revenue.