Pigeon Launches Nurture & Nest Baby Bottle Collection at Target Nationwide

Pigeon Corporation brought its Nurture & Nest baby bottle collection to Target stores nationwide on March 17, 2026, marking the global feeding brand's entry into one of America's most-trafficked retail destinations for new parents. The collection is available both in physical stores and on Target.com, with single and twin packs priced between $17.99 and $35.99 MSRP.

The line draws on what Pigeon describes as more than 60 years of research and design innovation, with a particular focus on infant sucking behavior: how babies latch, suck, and swallow. A dedicated breastfeeding research program run between 2010 and 2020 involved approximately 1,000 cases pairing babies and mothers, with findings used to engineer bottles designed to allow babies to feed in a way that mirrors breastfeeding and minimizes disruption to breastfeeding continuity.

Target's assortment spans two material options: borosilicate glass bottles and premium BPA- and BPS-free PPSU (polyphenylsulfone) bottles, both paired with silicone nipples. Replacement nipple packs are also available. Each bottle features a wide neck intended for easier holding and cleaning, and the collection is designed to adapt across developmental stages rather than address a single feeding window.

The work behind the collection has drawn international recognition. Pigeon has received the National Parenting Product Award, the IF Design Award, the Good Design Award, and the Top Influential Brand Award in Asia.

"We're thrilled to launch Pigeon's 'Nurture & Nest' collection at Target and join its trusted family of brands," said Ryo Yano, President and CEO of Pigeon Corporation. "Target has long been a destination for high-quality, thoughtfully curated products at accessible price points, especially for new and expectant parents. This expansion allows us to reach more families with the comfort, safety, and quality that define Pigeon's feeding solutions."

The Target partnership gives Pigeon its broadest U.S. retail footprint yet for the collection, placing research-backed feeding products alongside the broader selection of infant essentials that has long made Target a default stop for expecting and new parents.