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Real Madrid reclaims summit as clubs hit record €12.4bn revenues

Deloitte's Money League finds record €12.4bn among top 20 clubs and names Real Madrid the highest earner at roughly €1.2bn; Liverpool leads England.

David Kumar3 min read
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Real Madrid reclaims summit as clubs hit record €12.4bn revenues
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Real Madrid remains the highest-earning football club in the world after generating close to €1.2bn in 2024-25, Deloitte's 29th Football Money League finds, as the top 20 clubs collectively posted a record €12.4bn in revenues. The annual ranking, published today, shows an 11 percent jump in aggregate income driven by gains across commercial, matchday and broadcasting streams.

Commercial revenue was the single largest contributor for a third consecutive season, rising to €5.3bn from €4.9bn a year earlier. Matchday receipts grew fastest, up 16 percent to €2.4bn, reflecting higher ticketing and hospitality sales as clubs capitalized on post-pandemic crowds and upgraded stadium experiences. Broadcasting income also expanded, buoyed in part by an enlarged global competition calendar that included a new Club World Cup staged in the United States, which lifted broadcast receipts across the sector.

Deloitte places Real Madrid at the top with revenue approaching €1.2bn, propelled by a 23 percent rise in commercial income to about €594m. That commercial performance alone would have ranked the club inside the Money League top ten if treated independently. Barcelona, Bayern Munich, Paris Saint-Germain and Liverpool round out the top five, with Liverpool's €836m making it the highest-earning English club in Money League history and the first English team outside the top four since the ranking began.

The reshaped hierarchy highlights a shifting revenue landscape. For the first time in the survey's 29-year run, no English club appears among the top four earners, underscoring an ascendancy by Spain's Real Madrid and Barcelona as global commercial powerhouses. Liverpool's rise to English supremacy in revenue terms owes much to on-field success and sustained international commercial activity following its Premier League title.

Detailed club accounts reveal the mechanics behind Madrid's totals. The club's revenue increased by roughly €112m year-on-year to around €1,185m, with stadium and membership income up, international friendlies and competitions contributing more, and marketing revenue rising sharply. Broadcasting income edged down, reflecting scheduling and competition variables, while operating costs, interest and depreciation also rose, tempering profit growth from the top line.

AI-generated illustration
AI-generated illustration

Broadcast growth was amplified by participation in expanded international competitions. Clubs involved in the renamed global tournament and other high-profile fixtures realized meaningful uplift in broadcast-related income, a factor that helped the wider Money League's gains. Deloitte's analysis also emphasizes a strategic shift as clubs take greater ownership of revenue generation, balancing aggressive commercialisation with efforts to protect the sport's competitive and fan-facing product.

The report carries business and social implications. Commercial concentration at the top intensifies financial gaps between elite clubs and the rest of the game, reshaping transfer markets, wage dynamics and long-term governance debates. For supporters, growing commercial revenues often translate into enhanced global branding and investment in facilities, yet also prompt renewed scrutiny over ticket pricing, stadium redevelopment and the prioritization of international fixtures over domestic traditions.

As clubs chase new revenue avenues, Deloitte's Money League underscores that on-field success, global competitions and sophisticated commercial strategies together determine who benefits most. The 2024-25 ledger suggests a new era in which traditional powerhouses with global reach consolidate financial advantage while others face clear incentives to remodel business models to remain competitive.

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