Rebecca Minkoff and QVC Launch RM Studio Capsule with Debut Footwear

Rebecca Minkoff has translated her downtown sensibility into RM Studio x Rebecca Minkoff, a 15-piece capsule created exclusively for QVC that marries statement jackets and chunky knits with everyday staples. The apparel line went live on QVC.com and premiered on-air during QVC’s Fri-Yay block at 5:00 p.m. ET on September 5, 2025, with Minkoff and collaborator Rachael Barnard scheduled to appear on air to introduce the collection.

The capsule’s construction and commercial posture are precise: WWD reports the assortment includes statement jackets, denim, patterned tops, chunky knits and wardrobe essentials designed to move with you and flatter you, priced from $50 to $150. Sizing is intentionally broad, with many styles offered in XXS-3X and available in both regular and petite cuts, and denim running from size 00-28. The line is described as trend-forward yet wearable, aimed at translating Minkoff’s flagship aesthetic into accessible ready-to-wear.

Development credits go to Rachael Barnard, though sources list different titles: PRNewswire described Barnard as “the Apparel Design & Manufacturing Executive for Rebecca Minkoff at Sunrise Brands,” while Yahoo identified her as “CEO of Sunrise Brands, Ready-to-Wear Collections.” WWD and FashionUnited likewise note Barnard’s collaboration on the collection’s development. Rebecca Minkoff framed the partnership as a distillation of her brand: “QVC has a unique ability to bring designers and customers together through storytelling and connection, which made them an ideal partner for our brand. Through this collaboration, we are distilling the essence of our flagship brand into everyday pieces and inspiring women to embrace their authentic selves - while making designer fashion more accessible than ever.”

QVC positioned the capsule as a content-forward, cross-generational play inside its live social shopping model. Mara Sirhal, Chief Merchandising Officer at QVC, said, “Our customers look to QVC for fashion that feels current, wearable, and infused with personality for all generations. RM Studio x Rebecca Minkoff delivers on every level, giving our shoppers exclusive access to designer pieces that adapt seamlessly to their everyday lifestyle - from day to night.” Rachel Ungaro, General Merchandise Manager and VP of Fashion Merchandising for QVC, added that the collection brings Minkoff’s bold, modern aesthetic into headline pieces intended to fit into day-to-night wardrobes.

A few business notes frame why this matters: Sunrise Brands owns Rebecca Minkoff’s business, and Minkoff has a five-year history on QVC with a handbag assortment retailing between $195 and $395. QVC Group operates six retail brands and trades under NASDAQ tickers QVCGA and QVCGP. Analyst Ainvest frames the collaboration as a potential model for scalable designer partnerships, noting the collection could be part of a cadence of three to four drops annually and that inclusive sizing taps an extended-size apparel market estimated at $1.2 trillion.

One unresolved detail: an Original Report supplied with the brief states the drop includes Rebecca Minkoff’s debut footwear line and coordinated footwear, but PRNewswire, WWD, Yahoo and FashionUnited do not mention shoes. That discrepancy remains unconfirmed in public reporting and should be resolved by checking QVC’s product listings or direct confirmation from the brand. For now, RM Studio x Rebecca Minkoff stands as a tightly merchandised, size-inclusive capsule that plugs Minkoff’s design DNA into QVC’s live commerce formula and signals a deliberate push to make designer fashion more accessible to the QVC customer in her late 30 to her 60s.