REPEAT opens in Barcelona with hybrid wellness, training, recovery, nutrition

REPEAT opened on Carrer d’Ausiàs March with a pitch that feels bigger than a new studio launch. The Barcelona address, listed as Carrer de Ausias Marc 41, Local, bundles Pilates Reformer, Lagree, EMS training, recovery services and nutrition into one premium loop, betting that the city’s next fitness habit is not a single class but a full lifestyle circuit.

That idea came together over time. The founders, Nilou and Mehrazin, said the project began about four years ago as a conversation about building a place where movement, recovery and community could sit together, then took real shape about two years ago after Barcelona was chosen as the right city. Mehrazin Davani had already built a loyal community through a Pilates studio in Tehran, and Nilou Hosseini first entered that studio as a student before becoming a certified instructor. Their background gives REPEAT a personal origin story, but the opening is also a calculated read on where Barcelona fitness is headed.

The format is deliberately hybrid. REPEAT’s training mix includes reformer Pilates, Lagree and EMS work, while the recovery menu stretches from sauna sessions and ice plunges to massage, red-light therapy, lymphatic drainage, compression recovery and guided breathwork. The venue also adds a health café and curated retail, and its branded journey is split into Reform, Rebuild, Recharge, Reset, Relax, Restore, Refuel and Reconnect. Customers can book individual sessions or use memberships, a structure that gives the concept enough flexibility for drop-ins while still encouraging repeat visits and habit formation.

Design is part of the argument too. REPEAT was developed with MEAN* and uses curved forms, natural materials and handcrafted tiles from Cumella, with an interior language that nods to Barcelona’s own architectural identity. The result is meant to feel less like a gym floor and more like a wellness destination, one where the room itself helps sell the promise of training, rest and self-care as a single experience.

The timing fits a market that is already moving toward more curated, community-led fitness. Mariana Tek’s 2026 Pilates Industry Report said 45.1% of studios on its platform offered Pilates in 2025, up from 17.5% in 2021, and that 43% of Pilates customers are Gen Z. It also found Pilates memberships and classes priced above non-Pilates offerings on average. Barcelona already has a small Lagree scene, including Reform U Studio in Sarrià-Sant Gervasi, which markets itself as a Lagree specialist and uses Mini Pro machines. REPEAT enters that lane with a broader offer and a more polished lifestyle frame, making it look less like a one-off opening than a sign that the city’s premium fitness market now expects recovery, food and identity to come with the workout.