Revive Collagen and Crosstown launch limited-edition collagen-infused doughnuts for Mother’s Day

Crosstown has partnered with Revive Collagen to create a limited-edition, collagen-infused doughnut collection timed for Mother’s Day, available exclusively over the Mothering Sunday weekend. PBL Magazine reported that pre-orders opened online from 5 March 2026 for nationwide delivery, with in-store pick up available across the Mothering Sunday weekend of 14 and 15 March. Each doughnut is priced at £5.95 and sold in curated gift boxes of six or twelve.

The collaboration uses Crosstown’s signature sourdough doughnut base and introduces two SKUs: the Glownut and the Flownut. Crosstown describes the Glownut as "a pillowy sourdough doughnut finished with a soft pink shimmer glaze and a handmade raspberry compote infused with Revive Collagen’s world-first vegan collagen supplement, which identically mimics human type 1 collagen." Crosstown positions the Glownut as "crafted with mums in mind and designed to give gifting a glow up" and calls it "the perfect gift for anyone looking to boost their radiance and enjoy a treat." The Glownut is explicitly labelled vegan in Crosstown copy and targeted at "beauty enthusiasts, vegans, and those looking to make more sustainable beauty choices."

The Flownut is presented as a functional alternative. PBL and Crosstown describe it as "luscious sourdough glazed with a subtle blue shimmer glaze and filled with a handmade rhubarb compote infused with Revive Collagen’s world-first functional liquid collagen range." The product copy names Revive Collagen’s "Concentration & Clarity" blend and states that "the groundbreaking formula harnesses the power of functional mushrooms to enhance cognitive function, and stress-reducing adaptogens combined with 6,000mg of hydrolysed Type 1 marine collagen, to help boost mental agility, concentration and performance by day." PBL also notes the Flownut as "flexitarian friendly" and markets it as "the perfect gift for those seeking optimal mental agility, enhanced productivity and the desire to feel energised for the day ahead."

Marketing copy attributes several elevated claims to the brand partnership. Crosstown’s product pages describe Revive Collagen as "the award-winning and fastest-growing premium collagen brand in the UK" and refer to its liquid range as a "world-first" functional collagen offering; Battersea Power Station framed the launch as "AN EXCLUSIVE WORLD FIRST" and as "a modern alternative to flowers." Crosstown promises "beautifully presented gift boxes of six or twelve" for Mother’s Day gifting. Crosstown and PBL use the promotional shorthand "glow-up" to position the collection.

Promotional activity extended to social: Crosstown’s Instagram announced, "Introducing the first ever collagen doughnuts, created in collaboration with @revivecollagen, and dropping exclusively for the Mother's Day weekend only." The brands have not published full ingredient lists, allergen declarations, box pricing, or shipping cost details in the available copy; PBL and Crosstown reference the 6,000mg figure for the Concentration & Clarity blend but do not specify whether that quantity is per doughnut. For Mothering Sunday weekend, Crosstown and Revive Collagen are leaning into novelty and scarcity — two distinct doughnuts, nationwide pre-orders opened 5 March 2026, and in-store collection on 14 and 15 March only.