Robofy White-Label AI Chatbot Program Targets Agencies and Resellers

Flat fees. Zero commissions. Your brand, your pricing, your margin. That's the core pitch Robofy is making to agencies and resellers with its white-label AI chatbot program, and for digital shops looking to bolt a recurring revenue line onto their service offering without building anything from scratch, the proposition is worth examining closely.

Robofy positions itself as the number one white-label chatbot reseller program for agencies, allowing resellers to build and deploy AI chatbots under their own brand, logo, domain, and pricing. The program functions simultaneously as a sales pitch and a practical onboarding playbook, giving agencies everything they need to go from sign-up to first client deployment with minimal technical lift.

What Robofy Is Built to Do

Robofy's White-label Reseller Program is designed for those looking to start their own AI business with ease, eliminating the need for heavy initial investment and complex setup and allowing agencies to sell AI chatbots under their own brand. The emphasis is squarely on website chatbot deployment: lead qualification, customer support, visitor engagement, and round-the-clock availability for client businesses that can't staff a support team overnight.

The chatbot gains knowledge by crawling a client's website, enabling it to respond to customer queries in real time. Beyond website crawling, the platform also supports training on PDF documents, which broadens the range of knowledge sources an agency can feed into a client's chatbot without writing a single line of code.

Core Features for Agencies and Resellers

Robofy's feature set for the white-label program covers four primary areas that matter most to agencies building a chatbot service line:

• Content-based chatbot training: The platform supports training on both website content and PDFs, giving resellers flexibility in how they source and structure client knowledge bases.
• Chat inbox for conversation management: Agencies and their clients can monitor, review, and manage chatbot conversations from a centralized inbox rather than piecing together conversation history across disconnected tools.
• Built-in lead generation tools: Rather than relying on a third-party form or CRM integration to capture visitor intent, lead generation functionality is included directly in the platform.
• Real-time analytics: Performance data is available live, letting agencies track engagement, optimize chatbot behavior, and demonstrate ROI to clients.

The platform supports various website types including e-commerce, corporate, and real estate websites, and the white-label reseller program allows integration of AI chatbots while maintaining brand consistency. The chatbots significantly enhance lead generation and qualification by collecting detailed client information and quickly determining whether a potential customer's needs align with available services.

The Reseller Economics: Flat Fee, No Commission

This is where Robofy makes its most pointed argument. The program is built on a 100% revenue retention model: "there is no commission taken on what you charge your clients. You keep every dollar of your margin." For agencies used to negotiating revenue splits with platform providers, that's a meaningful structural difference.

Robofy charges a flat reseller fee with no per-message billing, making monthly costs predictable regardless of how much clients use their chatbots. Whether a client's chatbot handles fifty conversations a month or five thousand, the reseller's platform cost doesn't move. That predictability matters for agencies building recurring revenue packages: client growth becomes pure upside rather than a cost trigger.

The program's marketing copy leans hard into this contrast: "No per-message fees, no revenue commissions, and no complicated wallet systems. Just a simple, profitable reseller program." The absence of a wallet system is a deliberate jab at competitors whose per-message or per-response cost structures require agencies to pre-fund usage balances and manage client credit pools. On some competing platforms, an Agency Wallet functions as a prepaid balance from which each chat agent reply or voice agent call draws costs, with clients also maintaining their own sub-account wallets from which they pay the agency directly. Robofy's flat-fee model sidesteps that overhead entirely.

One important caveat: the program page states a flat reseller fee exists but does not publish specific tier pricing or dollar amounts. Agencies evaluating the program should confirm actual fee levels directly with Robofy before modeling their margins. The program does offer a free trial, with the site prompting: "Start Your Free Robofy Trial" and encouraging agencies to "see how quickly you can onboard your first clients."

Within the program, resellers can create unlimited licenses and start selling, with the software hosted on Robofy's servers and the database maintained on Robofy's infrastructure as part of the standard hosted plan. Robofy also offers a self-hosted option where agencies can obtain the source code and host it on their own servers, giving them total ownership of the data. That self-hosted path appeals to agencies with enterprise clients who have strict data residency or compliance requirements.

How Robofy Stacks Up Against Stammer AI

Robofy's program page directly names Stammer AI as a point of comparison, devoting dedicated sections to where each platform is stronger. The comparison is worth understanding clearly.

"If your agency needs voice AI agents and multi-channel deployment across WhatsApp, SMS, and social media platforms, Stammer AI has capabilities that Robofy currently does not offer." That's Robofy's own language, and it's a candid acknowledgment of scope. Stammer AI supports both chat agents for website chatbots, social media channels, and CRM platforms, as well as voice AI agents that can answer inbound phone calls, make outbound lead qualification calls, and transfer to humans when needed. Stammer agents can be deployed on websites, SMS, WhatsApp, Messenger, Telegram, and email. That channel breadth is a genuine differentiator for agencies whose clients need omnichannel coverage.

The cost model is also structurally different. Stammer AI uses message-based pricing, charging per bot response. The Agency Wallet on Stammer is a prepaid balance, with each chat agent reply or voice agent call drawing from that balance. For high-volume deployments, that per-response cost can compress margins in ways Robofy's flat fee avoids.

Robofy's own conclusion on the comparison: "for the majority of agencies focused on deploying website chatbots for lead generation and customer support, Robofy is the stronger choice. Its predictable flat pricing, 100% revenue retention, and simple white-label setup make it easier to build a profitable chatbot reseller business without worrying about per-message billing eating into your margins."

The key word is "majority." Robofy is explicitly optimized for the website chatbot use case. Agencies building out voice AI workflows or needing bots that operate natively across multiple messaging platforms will find Stammer AI's capabilities more suited to those requirements, at the cost of more complex billing management.

Onboarding, Branding, and Page Structure

The Robofy reseller program page is structured to handle both the sales conversation and the practical setup questions in one place. Robofy offers simple, transparent agency pricing for its white-label chatbot reseller program across Starter, Growth, and Scale plans, though the specific dollar amounts for each tier are not surfaced in the program page's marketing copy. Agencies need to progress to the pricing page or contact Robofy directly to get actual numbers.

Resellers can build and deploy white-label AI chatbots under their own brand, with their own logo, domain, and pricing structure. The site's navigation includes standard SaaS policy pages: Fair Use Policy, Cancellation and Refund terms, Terms of Service, Privacy Policy, and a Trust Center. The presence of a Trust Center signals that Robofy is making at least some effort to address data handling and security questions agencies will face from their own clients.

The program page also references Growby alongside Robofy branding in its "Related Comparisons" section. No explicit explanation of Growby's relationship to Robofy appears in the available materials; agencies should verify that context directly.

The Bottom Line for Agency Evaluators

Robofy's white-label program makes a focused bet: agencies that want to sell website-based GPT chatbots, keep their full margin, and avoid usage-based billing surprises have a structurally simpler path here than on platforms designed for broader multi-channel deployments. The 100% revenue retention model and flat reseller fee are the program's clearest competitive advantages. The trade-off is scope: voice AI and multi-channel deployment across WhatsApp, SMS, or social media are not part of what Robofy currently offers.

For agencies whose clients are asking primarily for website chatbot support and lead capture, and who want to build a clean recurring revenue line without managing per-message cost exposure, Robofy's program is purpose-built for exactly that workflow. Agencies with more complex channel requirements should weigh that capability gap carefully before committing.