Roller Rabbit x Target Unveils 250+ Piece Spring Collection for Mother's Day

Roller Rabbit x Target launches Saturday, March 7, 2026, as a more than 250-piece spring collection that expands the cult-favorite brand into new categories, including Roller Rabbit’s first-ever luggage and an exclusive new Roller Rabbit print created for Target. The collaboration previewed at an immersive pop-up on Feb. 28 at the Hickory Street Annex in Dallas, and the collection goes live online at 3 a.m. EST on March 7 with availability in most Target stores and on Target.com.

Price accessibility is a headline here: corporate messaging places the entry point as low as $3, and nearly 80 percent of the assortment is priced at $35 or under, while consumer reporting highlighted some pieces starting at $5. Matching pajama sets are specifically called out as full-length styles that run less than $50, with short sets and travel-ready options also available. Sizes run XXS to 4X for at least the pajama assortment, and extended sizing plus adaptive styles are included across the drop.

Standout pieces translate directly into gift fits. For the picnic lover, the Roller Rabbit x Target Disco Hearts Wave Picnic Blanket in pastel print rolls up neatly and includes a carrier with a handle for easy transport to the park or beach; a floral option is also available. For the mom who prefers classic daywear, the Long Sleeve Eyelet Embroidered Collared Mini Shirtdress doubles as a swimsuit cover-up. The Star Medallion Fringe Canvas Tote Bag in blue is an easy market or pool tote, and matching pajama sets make an economical yet elevated mother-daughter or bridesmaid-present option. Roller Rabbit’s first luggage will be the obvious pick for frequent travelers, and a limited-edition Roller Rabbit printed sleepwear set is flagged as a Target exclusive for collectors.

The launch includes partner-branded extras from Poppi, Olive & June, and Byoma. The Byoma travel skincare kit ships travel sizes of cleanser, milky toner, hydrating serum, and a moisturizing gel-cream and carries the Shop TODAY editor-approved note for editors who sampled it; that kit is a practical Mother’s Day gift for moms who value skin-care routines on the road.

Shopping logistics matter: the collection is available on Target.com and in most Target stores, with same-day Order Pickup and Drive Up options called out for convenience, but all items are offered while supplies last. In-store exclusives and Mystery Boxes are part of the merchandising plan, which creates urgency for anyone eyeing the Target-exclusive sleep set or print-covered partner items first.

Ed Bertouch, CEO of Roller Rabbit, summed up the push into Target with a succinct mission: “This collection encapsulates the Roller Rabbit universe at scale - including expansion into brand new categories - while staying true to the personality and pillars of family, friendship and togetherness that define our brand.” If you want to score matching pajamas, the picnic blanket, or the exclusive sleepwear set for Mother’s Day, plan to shop early on March 7 or visit the Dallas pop-up preview notes while stock remains limited.