Samsung to cut 739 New Jersey jobs as HQ shifts to Texas

Samsung Electronics America plans to eliminate 739 jobs in Englewood Cliffs, New Jersey, under a state WARN notice as it shifts its U.S. consumer electronics headquarters to Plano, Texas. The layoffs are scheduled to take effect on Sept. 30, 2026, and Samsung is offering relocations ahead of the move.

The cuts hit Samsung’s U.S. display, phone and other consumer electronics operations, with workers mainly in New Jersey and Texas. That makes New Jersey the center of the company’s latest retrenchment, even as Samsung keeps a large footprint there tied to sales, marketing, administration and other corporate functions that support its North American business.

New Jersey’s WARN archive is the state’s official repository for advance layoff filings, and Samsung has used it before. A prior filing on record in the state affected 125 workers in Ridgefield Park in 2024. Earlier local reporting in New Jersey had already flagged Samsung’s planned exit from Bergen County, with some estimates putting the broader job impact from the relocation at as many as 1,000 positions in the state.

The layoffs also fit a wider pattern across technology and electronics companies, which have been trimming headcount even when profits remain solid. Firms have been pressing to streamline operations, protect margins and adjust to slower demand in some product categories after a period of global inflation, higher borrowing costs and uneven consumer spending.

For Samsung, the move points to a more selective approach to the U.S. market. The company has been channeling investment toward premium devices, connected-home products, display technology and semiconductor-linked ecosystems, while reducing costs in less strategic parts of the organization. The WARN filing puts that shift into official paperwork before it becomes more visible in earnings calls or public statements, and it gives New Jersey workers a fixed deadline as the company redraws its U.S. map.