SERO Innovation Relaunches Sunfish with Modern Updates and US Production

SERO Innovation announced a relaunch of the Sunfish line and said it will assume global production and North and South American distribution for the classic one-design sailboats, with manufacturing based at the company’s facility in Marine City, Michigan and the first boats expected to be available in April 2025. Boats.com has framed the project as a "2026 SERO Innovation Sunfish" revival, calling it a modern production run of the classic lateen-rigged daysailer updated for current owners.

The company’s announcement on February 15, 2026 framed the move as both a business and heritage play: "This partnership represents a pivotal step in SERO Innovation's mission to advance and grow recreational sailing on a global scale, and the return of Sunfish manufacturing to the US." The release states explicitly that "All manufacturing will take place at SERO Innovation's facility in Marine City, Michigan" and that SERO will "assume global production and North and South American distribution of these legendary one-design sailboats, safeguarding their rich heritage while inspiring future generations of sailors."

Owner and CEO Chris McLellan provided the company voice and strategy in the same announcement, saying, "These iconic American classics have played a transformative role in the world of sailing," and, "We are honored to be entrusted with the stewardship of these time‑tested brands. Our team is eager to integrate proven designs with modern manufacturing techniques and further expand their reach through our exceptional distribution network." The statement ties stewardship language to a stated plan to update production processes and distribution channels.

Product framing in the preview materials mixes modern and traditional cues. Boats.com described the effort as a "modern production run of the classic lateen‑rigged daysailer updated for current owners" and noted that its preview included "key specs, construction notes, and what makes this new model appealing to DIY sailors and small-boat owners (lightweight hull con" — the Boats.com excerpt in the materials is truncated at that point. The Boats.com label of the project as a 2026 Sunfish sits alongside SERO’s timeline that the first boats will be available in April 2025; the two timelines are present in the announcement materials and have not been reconciled in the texts supplied.

The company also positioned the revival alongside other well-known dinghy names, saying, "The Sunfish and Laser are renowned for their simplicity, performance, and accessibility, making them staples of the sailing community for many decades." SERO said it is "committed to upholding the exceptional quality that enthusiasts expect while exploring new opportunities for innovation, such as advanced materials and cutting‑edge manufacturing methods."

Ordering and distribution mechanics were described at a high level; the announcement invites prospective buyers to use SERO Innovation’s official online ordering channels for more information and to place orders. Announcement metadata attached to the release includes the string "North Sails Loft 57 PodcastCustom call shows Allen product (MPU) MBWUSA," a line present in the supplied materials whose context was not explained in the announcement.