Set Point Tennis Revives Main Street, Anchors East Hampton Tennis Community
Ricardo Winter and Lisa Herbert Winter opened Set Point Tennis on Main Street in East Hampton, transforming a former local shop into a specialty racquet store that blends boutique retail with hands on services and community programming. The shop's combination of racquet fitting, swing consultation, demos, and charity partnerships strengthens the East End tennis ecosystem by supporting coaches, players, and local events year round.
Set Point Tennis arrived on Main Street in East Hampton as a purposeful reinvention of a neighborhood storefront. The shop is owned by Ricardo Winter, a tennis coach with a background in racquet retail, and Lisa Herbert Winter, who brings branding and design experience. Their complementary skills shaped a business centered on personalized service, technical know how, and community ties rather than simply moving inventory.
From opening day the store emphasized services that larger retailers often overlook. Customers can schedule racquet fitting and on site swing and technique consultation, try demo rackets on nearby courts, and get equipment advice tailored to the region's court surfaces. Set Point also maintains a referral network of local coaches, connecting recreational players and juniors with instruction that suits individual goals. Inventory focuses on high end rackets, apparel and shoes while keeping a service forward approach that aims to preserve the in person experience even as the owners expand an online store.
Set Point has made itself a local hub through events and partnerships. The owners host community gatherings and charity fundraisers, including ties to the Children’s Museum of the East End. Guest appearances by visiting touring players and a rotating display of autographed rackets have helped the store build cachet among East End players, coaches and visiting pros. Those moments have reinforced the store's role as a place to meet, test equipment and discuss strategy in a neighborhood setting.
Practical value for players is immediate. Weekenders and seasonal residents find demo access and bespoke advice when they arrive, while full time locals benefit from continuity in coaching referrals and maintenance services. The owners adjusted hours and offerings to reflect the year round mix of court time and events, aiming to serve both peak summer traffic and quieter winter practices.
Set Point Tennis demonstrates how a small, specialized business can anchor a regional tennis community. By supplying gear matched to local courts, supporting coaching networks and hosting grassroots events, the shop adds infrastructure that keeps East Hampton tennis active and connected across seasons.
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