Sony LIV to Stream All 120 WPBL Season 2 Matches in India

The World Pickleball League announced today that Sony LIV will be its official digital streaming partner for Season 2, carrying live and on-demand coverage of all 120 matches across the 13-day season. The deal expands access for viewers in India and is a major step in the WPBL’s push to broaden its fanbase and boost visibility for professional pickleball.

Under the agreement, every match from the expanded Season 2 slate will be available on Sony LIV, with highlights and additional content produced for connected devices. Season 2 grows the league beyond its inaugural run by increasing the number of matches and bringing in international players, while teams include celebrity owners and the WPBL maintains affiliations with regional and international pickleball organizations. Those elements combine to raise the profile of the competition and make in-depth coverage more attractive to both casual viewers and players scouting pro-level play.

For players, coaches, and local organizers, the practical value is immediate. Full-season streaming and on-demand replay mean you can study matchups, review third-shot strategies, and analyze pro patterns without missing a serve. Broad coverage also helps clubs and regional tournaments by showcasing play styles and spotlighting athletes who may inspire more local participation or invite collaboration with amateur programs.

Community relevance is clear: India’s pickleball scene has been growing rapidly, with courts popping up in cities and towns and more grassroots events scheduled year-round. Sony LIV’s reach brings pro-level competition to screens in places where live attendance may be limited, creating a shared reference point for coaching, match preparation, and local league promotion. The availability of highlights and condensed replays also makes it easier to share memorable rallies, dunk dinks, and tactical plays on social channels that fuel local conversation.

Operationally, the partnership positions WPBL to deliver a consistent viewing experience across mobile, web, and television-connected platforms, a format that fits how modern fans follow sports. For event organizers and sponsors, the move signals growing commercial viability and a clearer pathway for partnerships between local clubs and larger league structures.

What comes next is the run-up to Season 2 itself: expect Sony LIV to roll out schedules, match windows, and highlight packages as the season approaches. For players and club leaders, leverage the coverage to recruit, plan watch parties, and use match footage in training. The combination of a larger season and a national streaming partner should accelerate exposure for the sport and tighten the link between amateur courts and the pro circuit.