Spotify adds fitness hub with Peloton classes and creator workouts

Spotify has moved beyond workout playlists and into a fuller fitness layer inside its app, adding a new category that mixes guided exercise, creator-led sessions and Peloton classes in a bid to keep users inside its ecosystem longer. The expansion, announced April 27, 2026, gives free and Premium users access to dozens of curated playlists, while Premium subscribers in supported markets gain a growing catalog of more than 1,400 ad-free, on-demand Peloton classes.

The offering goes well past a simple wellness partnership. Spotify said the fitness experience is meant to be flexible, accessible and easy to fold into a daily routine, a clear sign the company wants to make the app a habit-forming destination rather than a place users open only for music or podcasts. Bloomberg described the move as Spotify’s first major push into fitness content and said the company is using it to deepen engagement and increase time spent in the app. That logic fits the broader streaming business: the more reasons a subscriber has to return each day, the harder it becomes to cancel.

The Peloton library includes outdoor runs as well as structured mat-based classes across strength, cardio, yoga and meditation. Spotify said no specialized equipment is required, which broadens the pitch beyond Peloton bike owners and puts the emphasis on convenience. The rollout will be available on mobile, desktop and TV devices, with content in English, German and Spanish. Spotify also said the new fitness category will sit alongside music, podcasts, audiobooks and video, positioning exercise as another content stream rather than a separate service.

The company is leaning on scale to justify the expansion. Spotify said more than 150 million fitness playlists are already active globally on the platform, nearly 70 percent of Premium users work out monthly and fitness content ranks among the top uses of its Prompted Playlist feature. It also named a roster of creators, including Yoga with Kassandra, Sweaty Studio, Chloe Ting, Pilates Body by Raven, Caitlin K’eli Yoga, Abi Mills Wellness and Sophiereidfit, signaling that Spotify wants creator credibility as much as big-brand recognition.

The new effort builds on Spotify and Peloton’s November 2021 partnership, when Peloton took over Spotify’s Workout Hub with seven curated playlists and the two companies co-created classes tied to Spotify playlists. Roman Wasenmüller said Spotify’s health-and-wellness content has been growing 30 percent year over year and described the new launch as the start of a broader fitness push. For Spotify, the economics are plain: bundle more of the day, strengthen the subscription, and make the app harder to leave.