Target and Roller Rabbit unveil 250+ spring capsule with first exclusive print

Target and cult-favorite Roller Rabbit are dropping a spring getaway capsule of more than 250 items on Saturday, March 7, 2026, anchored by the first-ever Roller Rabbit print created exclusively for Target and a price ladder that puts nearly 80 percent of the collection at $35 and under. The scale is notable: hand-printed apparel, swimwear, matching pajama sets and travel-ready pieces sit alongside home and outdoor staples, all designed to read like a pastel-packed road trip edit.

Expect the obvious staples turned playful. Apparel offerings include hand-printed pieces and a women’s sleepwear set in an exclusive multicolored geo heart pattern that will be available only at Target. Home and outdoor items span picnic blankets, beach towels, melamine dinnerware, acrylic drinkware, wicker table and wicker chairs, pool floats and totes. Roller Rabbit is also stretching into new territory with luggage and outdoor categories for the first time in the brand’s history, plus travel accessories and travel essentials aimed at layering into spring getaways.

Shopping logistics are straightforward and urgent. The full line launches Saturday, March 7, and Refinery29 notes the online drop goes live at 3 a.m. EST that day; the collection will be available on Target’s website and in most Target stores with preview and bookmark functionality already live. Inventory is limited and pieces are offered while supplies last, so assume quick sellouts on standout prints and the Target-exclusive sleep set.

In-store exclusives and micro‑moments are part of the playbook. Select Target locations will stock Mystery Boxes with assortments that can include keychains, compact mirrors or a sleep mask and scrunchie set in Roller Rabbit prints, and there are limited-edition co-branded items covered in the exclusive print. Poppi will have limited-edition packaging, Olive & June will offer exclusive nail designs, Byoma will include a skincare pouch set, and Inked by Dani supplies temporary tattoos as part of the capsule’s novelty lineup.

Roller Rabbit CEO Ed Bertouch frames the collection as a milestone: “This collaboration has been two years in the making. It marks a major milestone for Roller Rabbit and represents one of our largest retail partnerships to date.” He adds that the assortment “encapsulates the Roller Rabbit universe at scale - including expansion into brand new categories - while staying true to the personality and pillars of family, friendship and togetherness that define our brand.” Target vice president of creative curation Gigi Guerra leans into the social momentum and positioning, saying: “Partnering with a beloved, social-first brand like Roller Rabbit is exactly the kind of unexpected delight our guests crave.”

The collaboration is also built for reach: nearly 80 percent of items are $35 and under and products start at $3, with apparel offered in extended sizing and adaptive styles. For shoppers who track designer drops, this is Target’s latest big-name moment following partnerships with Rowing Blazers in 2023, Diane von Furstenberg in 2024 and Kate Spade and Woolrich in 2025. The lookbook accompanying the launch lays out the full assortment and underscores that this is Roller Rabbit’s most ambitious retail partnership yet.