Tesla launches $59,990 Cybertruck and cuts Cyberbeast to about $100,000

Tesla announced a new dual-motor all-wheel-drive Cybertruck listed as its "most affordable" model, starting at $59,990, and reduced the price of its top-end Cyberbeast to roughly $99,990 as part of a wider pricing shift aimed at boosting demand. The company’s X post, quoted in Business Insider, states in full: "This is our most affordable Cybertruck yet. This is our most affordable Cybertruck yet. Tough as nails with ultra-low cost of ownership – Starts at $59,990 – Dual Motor AWD w/ est. 325 mi of range – Powered tonneau cover – Bed outlets (2x 120V + 1x 240V) &…"

Tesla markets the new base AWD as a return of features that had been stripped from a short-lived rear-wheel-drive entry model, offering an estimated 325 miles of range and bed outlets that supply two 120 volt plugs and one 240 volt plug. Notateslaapp called the new trim "a monumental upgrade" and said it retains steers-by-wire and four-wheel-steering while matching the mechanical front and rear differentials of Premium AWD; Notateslaapp also reported a 0–60 mph time of 4.1 seconds.

The cheaper Cybertruck comes with tradeoffs. PCMag’s James Peckham summarized the differences with the Premium model: "Limitations to the new, cheaper AWD model compared with the brand's middle-ground Premium Cybertruck include a lower towing capacity of 7,500 lb, coil-spring suspension with adaptive damping rather than air suspension, and 18-inch wheels rather than 20-inch. It has also removed some internal elements, so there are fewer speakers, lower-quality seats, and no heating or a display to watch in the back seats. Nevertheless, a lot of the changes here are unlikely to affect day-to-day driving, offering a similar experience to the standard model."

Reuters reported that Tesla's website lists the Cyberbeast price at $99,990, down from about $114,990, though some outlets round those numbers to $100,000 from $115,000. Reuters also noted the company appears to be discontinuing a "Luxe Package" that included Supervised Full Self-Driving and free Supercharger access after adding it last August.

The moves come as Tesla seeks to revive interest in a model that has underperformed expectations. Business Insider, citing Cox Automotive data, reported that Tesla sold 20,237 Cybertrucks in the U.S. in 2025, "half of its 2024 sales figures," and far short of Elon Musk's 2023 projection of 250,000 units per year. Business Insider added that while Musk has positioned the Cybertruck against mainstream pickups, at close to $60,000 the vehicle remains a premium choice compared with a Ford F-150 that starts at $39,330.

Analysts and enthusiasts differ on whether price was the main barrier. Electrek wrote that the updated AWD is "a significant improvement" over the previous base model but cautioned: "The question still remains whether this will be enough to boost Cybertruck sales, or even if price was the thing holding them back to begin with."

Tesla has made price cuts part of its 2026 strategy, Reuters reported, lowering entry prices to attract cost-conscious buyers rather than waiting for a new mass-market vehicle. The company did not provide additional comment on production targets or expected demand for the reconfigured lineup.