Truth Social traffic falls sharply as Trump platform loses visitors
Truth Social’s traffic dropped in June and July as Trump Media pushed Wall Street access to posts, even as its audience looked far smaller than at its peak.
Similarweb estimates showed Truth Social’s traffic fell sharply in June and July, a setback for Donald J. Trump’s social network as it tried to sell faster access to his posts to Wall Street traders. Truth Social launched in 2022 and is run by Trump Media & Technology Group, so its audience is a direct measure of both political reach and commercial value.
Trump’s account remains the center of gravity on the platform. It is the most popular account on Truth Social, with more than 13 million followers, and the American Presidency Project archived his posts from June 30, 2025, showing the feed was still being used for official and political messaging. Similarweb-based mobile daily active users fell from 436,000 in July 2025 to 261,000, a drop that suggests the audience can shrink quickly even when Trump is posting.
Trump Media moved to monetize that attention anyway. On July 16, 2026, the company said it would launch a Truth API data feed for Wall Street after arguing that “Markets already move on Truth Social posts.” The premium early-access service could cost up to $100,000 a month, with a lower-priced $60,000 tier. Reuters said on July 20 that the data-trade strategy faced diminishing returns, as the audience for pro-Trump content had fallen from its heights.
For Trump, the key question is whether fewer visits weaken the platform’s ability to shape the daily political conversation, mobilize supporters and turn his posts into market-moving signals. Social media remained an important source of news consumption in 2025, which made audience shifts on a Trump-branded platform more consequential than a routine traffic dip. If Truth Social keeps losing visitors, its value will rest less on scale and more on whether the users who remain still treat Trump’s feed as a signal worth following.
This article was produced by Prism’s automated news system from verified source data, official records, and press releases, then run through automated quality and moderation checks before publishing. The system is built and supervised by the people who set the standards it runs under. Read our full AI policy.
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