Under Armour Launches CIAA Capsule Celebrating Baltimore Basketball with Allen and Oguamanam

Under Armour timed a hometown capsule to the CIAA men’s and women’s basketball tournament running Feb. 24–28, 2026, releasing a limited “Come Home to Baltimore” / Rose Collection developed with Baltimore photographer-designer Devin Allen and Creative Strategist Jeffrey Oguamanam. The collection landed in three city-only retail points — the UA Flagship, Harbor East and the Baltimore Peninsula locations — and features named pieces such as the Limited Edition UA Blur Pro, UA ArmourDry Polo and the UA Nova SlipSpeed™ among shorts, dugout staples and other court-ready gear.

The capsule arrives against a backdrop of renewed commitment: the CIAA extended its exclusive apparel and footwear partnership with Under Armour through 2029, and the CIAA Basketball Tournament will remain in Baltimore through 2029. Under Armour’s Baltimore headquarters and founder Kevin Plank’s early Baltimore ties are central to the pitch; Devin Allen put it plainly in a recent conversation, saying, “Our founder, Kevin Plank, had his first office in Baltimore, so Under Armour has been rooted in the city from the get-go. He also went to the University of Maryland. Oguamanam and I are Baltimore natives. Under Armor has been vital to the growth in our communities, for our sports. We grew up with it. I joined the team around 10 years ago. [...]”

Under Armour’s commerce copy leans hard into Allen’s authorship with lines like “Developed by B-More’s Own Devin Allen” and creative taglines that read “From Baltimore. For Baltimore.” The brand also markets the capsule as the UNDER ARMOUR x DVNLLN ROSE COLLECTION and as the “Come Home to Baltimore” CIAA Collection on social, with an Instagram caption that states, “Introducing the exclusive @UnderArmour ‘Come Home to Baltimore’ CIAA Collection ... The 2026 CIAA Basketball Tournament returns to Baltimore.”

This drop is explicitly local-limited: Under Armour’s site and media summaries list the collection as sold exclusively in Baltimore retail and encourage fans to “Join the list for updates about future collaborations, special offers, and more.” Kicks On SI interviewed Devin Allen and Jeffrey Oguamanam about being inspired by “Charm City” and the importance of HBCUs in the project, and UA’s site lists typical e‑commerce details for buyers — accepted payment methods include Mastercard, Visa, American Express, Apple Pay, PayPal and Klarna, and customers can track orders or start returns through their account dashboard.

The capsule sits within a clear UA strategy that followed the “Sisterhood in Style” campaign, which spotlighted Black women from Bowie State and Morgan State and featured Alpha Kappa Alpha imagery and a pink-and-green UA Echo sneaker. With the CIAA tournament still described as “an economic and cultural crown jewel” and Under Armour doubled down through 2029, this Rose Collection reads as both cultural storytelling and a tactical play to drive foot traffic to Harbor East, the Flagship and the Baltimore Peninsula during game week and beyond.