Will Ganss Reports Latest Entertainment News in ABCNL Pop News

FIFA is already selling the 2026 World Cup as a cultural product, not just a soccer tournament. Shakira’s new anthem, Dai Dai, was teased from Maracanã Stadium with Burna Boy and is set for release on May 14, months before the first match on June 11. The rollout sits inside a wider FIFA Sound campaign that includes the official album, Sonic IDs and a steady stream of music tie-ins designed to keep the tournament in public view long before kickoff.

For Shakira, the release extends a long commercial relationship with FIFA’s biggest stage. FIFA’s own World Cup anthem archive already places Hips Don’t Lie and Waka Waka among the songs that have helped define previous tournaments, showing how the organization returns to star power when it wants global reach and instant recognition. Pairing Shakira with Burna Boy broadens that reach again, linking Latin pop and Afrobeats for an audience spread across the United States, Mexico, Canada and far beyond.

ABC News’ Will Ganss highlighted the release in ABCNL “Pop News,” a sign of how thoroughly the World Cup’s branding now travels through entertainment coverage as well as sports reporting. That crossover matters because it turns an anthem into a promotional asset: a teaser, a social clip, a streaming link and a headline all at once. The spectacle begins marketing itself before a single group-stage match is played.

FIFA has built the 2026 tournament to match that strategy. It will be the first World Cup with 48 teams and three host countries, Canada, Mexico and the United States, spread across 16 host cities and 104 matches. FIFA has already launched the official album rollout with Lighter by Jelly Roll and Carín León, while the host-city Sonic IDs package local culture into the tournament’s global soundtrack. The message is clear: the World Cup’s commercial identity is being engineered now, and music is one of its most valuable selling points.