Wolf’s In My Room goes viral on TikTok, sparks Drake collaboration

A Twilight-fueled TikTok surge turned Julia Wolf’s “In My Room” from a slow-building single into a mainstream calling card, lifting a song released in March 2024 into the center of a larger fight over who captures the value when virality strikes.

The track, which later appeared on Wolf’s 11-song album PRESSURE, released May 23, 2025, spread across TikTok after users paired it with clips from the Twilight movies. TikTok listed the sound as having been used in about 192K videos, a scale that pushed Wolf from a patient, years-long climb into a sudden national moment. One report said the song reached No. 1 on the U.S. viral charts and later accumulated 14 million Spotify streams.

Wolf’s rise was anything but overnight. She began playing piano at age 7, released her first single in 2019 and spent roughly six years building an audience before “In My Room” broke through. Wolf has said major labels rejected her before the breakthrough, a reminder that the machinery of the industry often misses what the algorithm can surface in hours.

That tension is part of what made the song’s second life so striking. The viral moment did not come from a formal campaign or a radio push. It came from a new audience attaching a nostalgic visual language to a catalog track and sending it into circulation far beyond its original release window. For Wolf, the result was not just bigger numbers. It was a new level of distance from the work, as the song became a shared object inside a platform economy that can separate an artist from the meaning that first made the record personal.

The attention did, however, have a direct industry payoff. Drake reportedly DM’d Wolf and invited her to record the opening verse of “Dog House” with Yeat, a September 9, 2025 single released through OVO Sound and Republic Records. The collaboration marked a rare leap from a viral fandom moment into a high-profile co-sign with one of hip-hop’s most visible figures.

The momentum has also spilled onto the road. In April 2026, Wolf was upgrading tour venues to meet demand, and a 2026 tour package described her Deep End World Tour as a 33-date run across North America, the UK and Europe. What began as a song synced to Twilight clips has become a case study in modern music economics: an artist can gain a wider audience, a label can gain leverage, and a catalog track can suddenly generate a new market, all at once.