World Cup fans flood U.S. cities as 2026 tournament begins
Fans packed U.S. city centers as the first 48-team World Cup opened, but $60 entry tickets, $100-plus rail fares and luxury packages sharpened affordability fears.

Soccer fans poured into major U.S. city centers as the 2026 World Cup opened, turning plazas, stadium districts and fan zones into crowded public stages for the tournament’s first weekend. The scene offered a split screen: mass enthusiasm for the biggest World Cup ever staged in North America, alongside rising concern that the price of entry was moving well beyond ordinary fans.
The tournament is the 23rd men’s World Cup, and the first to feature 48 teams and three co-hosts, the United States, Mexico and Canada. It runs from June 11 to July 19, 2026, with 104 matches spread across 16 host cities. FIFA said the final will be played July 19 at New York/New Jersey Stadium in East Rutherford, New Jersey, putting the region at the center of the sport’s biggest stage.

FIFA has leaned heavily on official FIFA Fan Festivals as the main gathering point beyond the stadiums, with music, food and live match viewing built into the experience. In Los Angeles, opening-week fan events were scheduled around the FIFA Fan Festival at the Los Angeles Memorial Coliseum ahead of the U.S. men’s opener against Paraguay on June 12. Similar pressure is building in other host markets, including Philadelphia, Boston and New York/New Jersey, where large crowds are expected to test transit, security and public space.

Ticketing has become the tournament’s defining controversy. FIFA introduced a Supporter Entry Tier priced at $60 for each of the 104 matches, including the final, after global backlash over affordability. FIFA also said more than 1 million tickets had already been sold by October 2025, with the strongest early demand coming from buyers in the United States, Canada and Mexico. Even so, the new pricing structure has done little to settle concerns that the tournament is being built for affluent travelers and premium buyers as much as for local supporters.

Those fears sharpened in May 2026, when the New York Attorney General’s Office and the New Jersey Attorney General’s Office opened an investigation into FIFA’s ticketing practices and subpoenaed the federation over pricing and seat accuracy. New Jersey Transit added to the pressure by warning that World Cup rail fares to MetLife Stadium could exceed $100 for some fans. For a tournament billed as a national success story, the central question now is who gets to be part of it in person.
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