X replaces revenue sharing with original content rewards program

X is replacing its Creator Revenue Sharing Program with a new Original Content Rewards Program that begins Sept. 8 and pays creators every two weeks based on qualified impressions generated by original posts. Existing revenue-sharing members will begin rolling out access to apply for the new program that same day, forcing creators to requalify under a tighter set of rules.

The new system shifts incentives away from broad ad-share payouts and toward posts X says contain original ideas, expertise, reporting, creativity and meaningful additions. Reposts, lightly edited copies and aggregator-style content do not qualify. The change targets repost farms, comment spam, engagement bait and AI gaming common on the platform. For creators who built audiences on remixing viral content, the change removes a revenue lane; for writers, analysts, photographers and video creators producing their own material, it opens a more targeted one.

Eligibility is also substantially different. Creators need at least 500 verified followers and 500,000 qualified Home Timeline impressions, far below the 5 million impressions required under the old program. Turner Novak said the requirement dropped 90 percent from 5 million to 500,000, while Sawyer Merritt said X was discontinuing the Creator Revenue Share Program in favor of Original Content Rewards. The lower floor brings in smaller accounts with consistent reach and concentrates payouts on posts that can generate qualified impressions under X’s own definition.

X’s help center sets payouts based on qualified impressions and allows the company to change or stop them at any time for business, financial or legal reasons. X also closed new Creator Revenue Sharing enrollments on Aug. 7, one day before the old program’s scheduled retirement date.