Yes& Acquires Metaleap Creative to Strengthen Atlanta Design Capabilities

Independent agency Yes& acquired Atlanta-based brand and design studio Metaleap Creative on March 16, marking the second Atlanta acquisition in a deliberate push to build the agency's Southeast footprint and deepen its design-led capabilities.

Metaleap will operate under the Yes& name, with Executive Creative Director José Reyes continuing to lead the studio creatively. The arrangement is designed to preserve continuity for existing clients while folding Metaleap's capabilities into Yes&'s broader creative infrastructure.

Founded more than two decades ago, Metaleap built its reputation on what the studio describes as combining cultural fluency with disciplined craft. Its client roster spans major national organizations including Procter & Gamble, Coca-Cola Consolidated, The Salvation Army, National Geographic, Team Rubicon, Food & Wine, and Southern Living, each representing the kind of enduring brand system work the studio has made its signature.

"We've always believed great creative work grows out of trust, shared purpose and long-term relationships," Reyes said. "Joining Yes& allows us to honor everything Metaleap has been while expanding what we can offer clients through deeper strategy, broader capabilities, and a truly collaborative future."

The acquisition follows Yes&'s earlier purchase of Atlanta agency Hothouse, and together the two moves reflect a multi-year expansion strategy aimed at positioning Atlanta as a central hub for the agency's brand and design operations across the U.S. Southeast. Yes& has framed the effort as building a culture of creative leadership, with each acquisition raising the agency's creative standard rather than simply adding headcount.

Yes& leadership pointed to mounting pressure on organizations to clarify their brand identities and show up consistently across increasingly fragmented media channels as a key driver behind the strategic direction. The agency sees design-driven brand leadership not as a specialty offering but as a core competency it intends to scale.

No financial terms for the Metaleap acquisition were disclosed.