Zegna Debuts Memorie Six-Fragrance Collection at Harrods and Dubai Mall

A Trivero A Trivero is the clearest statement of the Memorie brief: a perfume that literally retraces the brand’s origin in Trivero, the northern Italian town where Zegna began. Developed by Quentin Bisch, it’s described as recreating “the scent of crisp mountain air with a blend of floral notes and myrrh,” and Bisch himself explains the approach: “I try to interpret the memory and the atmosphere that somebody lived in… I try to be true to what I felt, reading the Zegna book and getting into the universe of Zegna. That was my goal and I needed to achieve this truth.” If you’re buying for someone who prizes place-driven scent—mountain weekends, linen shirts, an appetite for subtle nostalgia—this is the one to wrap; it reads like a travelogue in an elegant bottle. Retail format is a 100-ml refillable Eau de Parfum (Harrods listings and coverage show the 100-ml refillable EDP), commonly quoted at £249 in the U.K., though some outlets report alternative U.S. pricing that merits confirmation.

Il Calamaio Il Calamaio (Inkwell) leans into the tactile luxury of the founder’s study: leathery amber, rose absolute, Oud and “ink accords” are meant to evoke morning newspapers, wood and leather furniture and the punctilious notes Ermenegildo Zegna kept. Dominique Ropion is credited with developing Il Calamaio, which arrives in a moody gradient black bottle that suits its concept. It’s the obvious gift for a writer, a classical executive, or anyone who appreciates smoky, leather-amber compositions that feel like a vintage desk brought to life. The bottle is offered as part of the 100-ml refillable Eau de Parfum—presentation and refillability are part of the luxury pitch here, and the design is as much a selling point as the scent itself.

Il Lanificio Named for “the wool mill,” Il Lanificio translates factory-floor memory into perfume: think vanilla suede and the warm, textured facets of wool and machinery. The narrative is explicit—the fragrance is designed to reflect the sensory memory of Ermenegildo checking in to the bustling factory floor—so this is a gift for someone who loves craft, ateliers, and the idea that clothes and scent can share a material origin story. The public materials don’t assign a perfumer for Il Lanificio in the excerpts available, but the collection was overseen creatively by Alessandro Sartori and delivered in partnership with licensing partner Give Back Beauty (GBB), which manages the fragrance creation, production and distribution. Again, the 100-ml refillable Eau de Parfum format is the offered size.

Il Sottobosco Il Sottobosco channels the forest floor—Oasi Zegna’s woods are explicitly part of the inspiration for the collection—and while detailed note lists for this entry weren’t published in the initial excerpts, the name and framing place it squarely in the green, resinous, moss-and-earth category. Buy this for the outdoorsy friend who wants a perfume that smells of hikes, wet leaves and quiet green spaces; it’s the least literal but arguably the most atmospheric of the six. The Memorie series was developed over two years and marks Zegna’s return to fragrances after a reported five-year hiatus, so Il Sottobosco works as a proof point of that renewed focus on place-based storytelling.

La Panoramica La Panoramica is one of the collection’s vista-driven pieces—its title and inclusion in the “six places and six objects” brief tie it to a specific view or road in Zegna’s geography, even if detailed olfactory notes were not released in the initial coverage. The wider launch is a clearly curated creative project: artistic director Alessandro Sartori led the Memorie project, a short film written and directed by Roman Coppola stars Zegna’s global ambassador Mads Mikkelsen and dramatizes the sensory memories distilled into the scents (the film shows Mikkelsen arriving at Villa Zegna and experiencing those memories). If you’re gifting a collector or someone who buys perfume for the narrative as much as the nose, La Panoramica (and the film) sell the romantic idea: this is perfume as heritage artefact. The collection’s refillable 100-ml EDP format is part of the package and is being merchandised through luxury doors including Harrods—and the brand lists online viewing of the film on Zegna’s website.

Saga del Piemonte Saga del Piemonte closes the set’s sense of regional storytelling—Piemonte is the other Italian landscape stitched into Zegna’s identity—and, like its siblings, is pitched as memory distilled. It’s the one I’d choose for a recipient who collects regional stories: think wines, mountain uplands, artisanal leathers—someone who appreciates layered narratives more than immediate novelty. The commercial mechanics matter here: the Memorie fragrances are available now at Harrods in 100-ml refillable Eau de Parfum format (widely reported at £249 each in U.K. coverage), and the wider rollout is being handled under license by Give Back Beauty, which oversees creation, production and distribution. Note that some outlets report alternate U.S. pricing—one source quoted $349 for a 100-ml size and $249 for a 150-ml refill—so confirm the final price in your market before buying.

A gift with context — why Memorie matters This collection isn’t a scattershot celebrity tie-in; it’s a deliberate heritage exercise. Sartori’s creative leadership, the two-year development process, the Roman Coppola film starring Mads Mikkelsen and the licensing partnership with Give Back Beauty all point to a strategic relaunch of Zegna’s olfactory offering after a reported five-year break. National coverage frames the fragrances as part of a broader diversification and U.S. push—Zegna is planning to stage its summer 2027 runway show in Los Angeles—so Memorie reads like both a product and a piece of brand positioning. For gift buyers: the best reason to give one of these is that it’s legible storytelling in a bottle—heritage, craftsmanship and place are the selling points, not a fleeting trend.

Practical tips before you buy

• The go-to format in initial listings is a 100-ml refillable Eau de Parfum; Harrods shows the bottles in that format.
• Price signals differ: U.K. coverage lists £249 for 100 ml; another report lists $349 for 100 ml and $249 for a 150-ml refill—confirm local retail pricing and refill availability.
• The short film is available to watch on Zegna’s website and helps pick which scent will resonate most for your recipient.
• If you need specific perfumer credits for the three less-documented scents, those names were not published across initial excerpts; Give Back Beauty is the licensing partner handling distribution and should be able to confirm full credits.

Memorie is a gift collection for the person who keeps a travel journal, values provenance and will appreciate a bottle that’s as much story as fragrance. It’s not cheap—but a 100-ml refillable EDP that ties to Villa Zegna, the founder’s study and the Oasi Zegna forest is the sort of present that lands as thoughtful and deliberately luxurious. For anyone who dresses with intent or curates their scent shelf, these are gifts that read as heirlooms rather than impulse buys.