JOOLA launches Pops Summer Tour with Rally Rocket paddles, giveaways
JOOLA turned its Rally Rocket drop into a hands-on summer tour, pairing demos, giveaways and an ice cream truck with the MLP Dallas kickoff.
JOOLA tried to make its Rally Rocket launch feel less like a product release and more like a playable summer stop. The Pops Summer Tour opened at Major League Pickleball’s Dallas event at Pickler Universe in Carrollton, Texas, giving amateur players a chance to test paddles on site while the brand rolled out giveaways, carnival-style games, a mobile ice cream truck and complimentary popsicles while supplies lasted.
The timing gave the activation immediate lift. JOOLA launched the tour on May 23 at MLP Dallas, the league’s 2026 regular-season opener over Memorial Day weekend, and tied it to a four-day run that featured the league’s top professional coed teams, plus Minor League Pickleball and Jr. MLP on the same weekend. The brand also said the tour would travel from Dallas through the Midwest and onto the Eastern Seaboard, pushing the launch well beyond a single retail moment. Fans were invited to sign up to be first in line on May 26, the day the limited-edition collection dropped.
That is what makes this different from a normal paddle roadshow. JOOLA framed the campaign around “one simple truth: summer is better with pickleball,” and the company’s own leaders leaned into the lifestyle pitch. Richard Lee, JOOLA’s CEO and owner, called the Rally Rockets “a celebration of the season” and said the company wanted players to experience a “JOOLA Summer.” Rachael Minuccianni, the brand’s director of strategic partnership marketing, said the goal was to create something that “feels like summer, looks like summer, and plays like summer.”
The product mix backs up that positioning. The Rally Rocket collection included Pro V 16mm and 14mm models in Agassi, Perseus, Scorpeus, Hyperion and Kosmos shapes, all dressed in a red, white and blue summer theme with a drip-style graphic look. JOOLA priced the Pro V line at $329.95 MSRP, while a limited run of Double Vision Rally Rocket paddles sold for $139.95 at select authorized retailers and on JOOLA’s site.
JOOLA said the Double Vision paddles featured its new Aramid Surface and were built for a softer, more durable, responsive feel. The Kosmos model added another athlete-driven layer, with JOOLA calling it the company’s first hybrid shape and saying it was closely designed with Federico Staksrud. In a sport where participation grows through visibility and access as much as through specs, the Pops Summer Tour showed how equipment brands are trying to turn a paddle launch into an actual player touchpoint.
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