The Picklr begins construction on new Sterling pickleball club
Sterling is getting 10 indoor pickleball courts, including two championship-size floors, as The Picklr turns a former retail space into a summer opening.
Construction is now underway at Cascades Marketplace in Sterling, where The Picklr is converting a former retail space at 46262 Cranston St. into a 30,000-square-foot indoor pickleball club expected to open sometime this summer. The project gives Loudoun County players another year-round place to play, with 10 indoor courts planned, including two championship-sized courts.
That footprint matters in a county where indoor court time has become more valuable as participation keeps climbing and weather can still interrupt outdoor play. For amateur players, the Sterling club is built to serve the kinds of repeat uses that keep a pickleball scene moving: open play, leagues, lessons, clinics and casual drop-ins. The planned pro shop, locker rooms and private-event space add to the sense that this is being designed as a full club, not just a few courts tucked into a warehouse.
The Picklr’s arrival also changes the local playing map. Loudoun County’s first designated indoor pickleball facility, Village Pickle, opened at Village at Leesburg on May 16, 2024, with 24,000 square feet and eight indoor courts. Sterling’s new club would add a second major indoor option in the county, giving players more places to book court time without waiting for outdoor conditions to cooperate.
The timing tracks with how fast pickleball has expanded nationally. USA Pickleball’s 2025 annual growth report said its court-location database added more than 2,300 new locations in 2025, bringing the total to 18,258 places to play nationwide, while the Pickleheads database listed 82,613 known courts. The Sports & Fitness Industry Association put participation growth in starker terms, rising from about 4.2 million players in 2020 to more than 24 million in 2025.
The Sterling club also fits a wider commercial pattern. The Picklr began franchising in March 2023 and said it had sold more than 300 franchise locations across the U.S. by the end of 2024, with a goal of 500 in the next few years. At Cascades Marketplace, a 417,000-square-foot retail center originally developed in 1993, the pickleball build is part of a broader revitalization push approved by Loudoun County in December 2023. For players, the payoff is immediate: more indoor courts, more organized play and fewer weather delays in a market that clearly wants more room to swing.
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