Gordy’s Marine and MKE eFoil bring hands-on demo day to Nagawicka Lake

Gordy’s Marine Lake Country is turning Nagawicka Lake into a live entry point for eFoil buyers, using a hands-on demo day to let newcomers try the sport before they commit money or time. The June 26 session with MKE eFoil is built around instruction, practice on the water and a Malibu Boats towboat on site, giving both first-timers and experienced riders a chance to feel the board under them in a controlled setting.

The event will be hosted from Gordy’s Marine’s Delafield location at 1766 Milwaukee Street, on the south shore of Nagawicka Lake. Gordy’s says the site opened in 2026, adding a new Lake Country base for demos and events just as the company and its partners are trying to widen the sport’s reach beyond the usual destination foil circles.

That matters for eFoiling because the sport still depends on firsthand exposure. MKE eFoil describes itself as Wisconsin’s premier Fliteboard partner, with on-water lessons, demos, support and sales from Muskego, serving the greater Milwaukee area and southeastern Wisconsin. For a rider trying to decide whether an eFoil belongs in the garage, a day like this offers the key test: what the board feels like, how the throttle responds and whether the learning curve looks worth the investment.

Nagawicka Lake gives the demo day the kind of setting that makes sense for that pitch. The lake covers 981 acres in Waukesha County, reaches a maximum depth of 90 feet and has two public boat landings. Local rules also shape how riders and support craft can move on it, with a 45 mph limit outside buoyed areas, a 25 mph seasonal limit on weekends and holidays in June, July and August from 11 a.m. to 4 p.m., and Slow No Wake zones between buoys and shoreline and in channels.

That combination of access, open water and local regulation is part of why regional dealers are leaning into these low-barrier events. Wisconsin law allows municipalities to tailor boating ordinances to local conditions, and on a lake like Nagawicka, that means a dealer can stage a safer, more structured introduction for curious riders. Fliteboard says the modern eFoil sport emerged in the early 2010s and took a commercial step forward when David Trewern launched the company in 2018, but days like this are what move the sport from novelty to purchase.