Lift Foils, Florence brothers, Pyzel launch versatile new eFoil board

Jon Pyzel and the Florence brothers gave Lift Foils something more pointed than a celebrity badge: a board built to handle more than one kind of session without losing its surf edge. The Florence Collection was pitched as crossover prone and foil performance, with Lift saying it was built for riders who want a performance-minded board that still works for newer people and friends who simply want to get out on the ocean.

The clearest example is the 6'0 Florence x Pyzel Foil Board, a 60-liter shape Lift built for surf and downwind foiling. Lift said it was created with John and Nathan Florence, Jon Pyzel and the company itself, which matters because the board is not being sold as a one-off novelty. It fits into a broader design conversation about how to make foiling feel more like a real surf session, with enough volume and range to paddle fast, catch swells early and handle prone downwind use without forcing riders into a single discipline.

Lift pushed that idea further with the Florence 4'7 LIFTX, a limited-run board shaped by Jon Pyzel with John and Nathan Florence. At 49 liters and 20.5 inches wide, it sits squarely in Lift’s modular LCS platform, meaning wings, masts and propulsion can swap across the lineup. That is the kind of detail that tells riders what changes on the water: a board that is meant to plug into an existing Lift system instead of locking owners into a separate ecosystem.

The collaboration also carried a longer backstory. Lift announced the Florence Collection on June 18, 2024, and said the brothers had worked with the company on three products, including two front wings and a back wing aimed at downwind sessions. That followed Lift’s broader effort to broaden surf foiling and make it usable for both experienced riders and newer ones, a business move that suggests the brand sees growth in versatility, not just speed.

That strategy fits Lift’s own origin story. The company says Nick Leason, an engineer and avid surfer in Puerto Rico, created the world’s first eFoil surf board, while Michael Leason helped turn the concept and prototype into mass production reality. The Florence partnership extends that same logic into the modern surf world, where John John Florence’s first board, shaped by Jon Pyzel in 1998 when Florence was five, became the start of a relationship that later helped make Pyzel Surfboards an international name. Lift is betting that same credibility now travels onto foil.