Selkirk launches OMNI paddle in Asia, adds adjustable MOI weights

Selkirk’s newest Asia push is aimed at the player who wants one paddle to do more than just hit harder. The OMNI, announced on June 1 and sold on Selkirk’s Asia storefront at RM1,200, is built as an all-court option with a foam-core construction and removable perimeter weights that let players tune the paddle’s feel.

That tuning system is the real selling point. Selkirk says the OMNI uses ReactCore technology with a PureFoam floating center, a PureFoam Ring and an EVA Power Ring, all wrapped into an Adjustable MOI Tuning System. In plain terms, this is a premium paddle designed to let players chase stability and forgiveness without giving up power or spin. Selkirk also says it tested the paddle with a durability cannon firing pickleballs at 110 mph, a blunt signal that the company wants the OMNI viewed as more than a glossy release.

The Asia listing matters because it shows where the market is headed. Selkirk is not treating the OMNI as a U.S.-only flex. The Asia product page shows both widebody and elongated shapes, and the homepage points shoppers to Shopee or the U.S. site, a reminder that regional retail channels are now part of the sport’s serious equipment ecosystem. For players in clubs and pro shops across the region, that means more access to shape-specific, premium gear rather than a one-size-fits-all import.

The OMNI’s best fit is likely the modern all-court player, especially doubles regulars who need soft hands at the kitchen line, enough pop on counters, and a bigger margin for error on blocks and resets. It is less obviously built for the pure power hunter, and that is the point. Selkirk’s own framing suggests the paddle is meant to stand out in a market where power paddles have dominated the conversation. At $300, or RM1,200 in Asia, the OMNI is not a casual buy, but it is priced for players who already know what balance, swing weight and sweet-spot behavior do to a match.

That premium pitch lands in a region where pickleball’s scale is no longer theoretical. A June 9, 2025 UPA Asia and YouGov study said about 1.9 billion people across 12 Asian territories had heard of pickleball, about 812 million had played at least once, and about 282 million were playing at least once a month, with year-over-year growth at 60%. Vietnam and India stand out as major growth markets, and the Asia Federation of Pickleball says it now serves as the Asian confederation for the International Pickleball Federation and the World Pickleball Federation. With Asia Pickleball Summit 2.0 set for June 6 to 7, 2026 in Malaysia, premium launches like the OMNI are not just product news. They are a sign that the gear race is accelerating alongside the sport itself.