Lehigh Valley IronPigs, ABARTA Coca-Cola ending Coca-Cola Park naming rights in 2027

Lehigh Valley IronPigs and ABARTA Coca‑Cola Beverages announced at a joint press conference and in a MiLB release that their 20-year naming rights partnership for Coca‑Cola Park will conclude when the current agreement ends in September 2027. The move closes a chapter that began with the stadium’s creation and branding two decades ago and sets up a transition likely to produce a new ballpark name for the region’s AAA club.

The partnership dates back to the team and stadium era: WDIY reports the 20-year agreement was created in 2007, and The Morning Call notes the stadium opened in 2008 with the Coca‑Cola Park name in place. The IronPigs are the AAA affiliate of the Philadelphia Phillies, and the parties framed the announcement as a planned completion rather than an abrupt severing of ties. The team’s MiLB release carried the headline “IronPigs, Coca‑Cola Concluding Landmark Naming Rights Agreement” and the subhead “‘Coca‑Cola Park’ era to conclude after 2 Successful Decades and a Defining Chapter in Ballpark History.”

The team’s release also lays out attendance claims and franchise milestones: “For 20 years, ABARTA Coca‑Cola Beverages will have served as the stadium’s naming rights partner, leaving a lasting and meaningful impact on both the IronPigs organization, its fans and the greater Lehigh Valley community. By the conclusion of the successful agreement, the IronPigs will have drawn over 11 million fans to Coca‑Cola Park for IronPigs games plus hundreds of thousands more for other ballpark events, becoming the region’s largest and most recognizable gathering place and year‑round entertainment venue. No other Minor League ballpark in history will have hosted as many fans in its first 20 years. Since inception, the IronPigs have averaged over 8,500 fans per game – more than the ballpark’s fixed seating capacity.” Those figures are presented as team claims in the release.

Both organizations emphasized continuity even as naming rights end. Roger Maher, vice president of sales for ABARTA Coca‑Cola, said, “ABARTA Coca‑Cola Beverages has truly cherished the relationship we’ve built with the IronPigs and the Lehigh Valley community over the past two decades,” and added, “While the stadium name may change, our commitment to this community and to the IronPigs organization remains as strong as ever, and we look forward to continuing to build on this foundation.” IronPigs President and General Manager Kurt Landes added, “We’ve been blessed to have a partner such as Coca‑Cola who helped establish our efforts for the first 20 years of our ballpark’s legacy.”

Community impact was a focal point of the announcement. The Morning Call and WDIY report that IronPigs and IronPigs Charities have provided more than $3 million in cash grants to nonprofits since the team’s inception, plus hundreds of thousands in in-kind donations, and that ABARTA has supported events including the Phillies Winter Caravan, IronPigs Charities Golf Outings, Suites & Treats Halloween Event and Meet the Team fundraising events. Outlets also note ABARTA will remain a “Founding Partner” and that Coca‑Cola products will continue to be served at IronPigs games; WDIY describes ABARTA as the exclusive distributor of Coca‑Cola beverages across much of Pennsylvania.

What comes next is largely procedural. The agreement is set to come to its planned completion in September 2027; some local coverage characterizes that as the park “likely” changing names or the partnership “not renewing,” while the team and ABARTA frame it as a conclusion of a 20-year arrangement. Fans can expect Coca‑Cola branding and community involvement to continue even after naming rights end, while the organization and ABARTA navigate whether to pursue a new naming partner or reposition the ballpark’s identity through the remainder of the decade.