Avaans Media expands PR Sprint to digital and SEO agencies

Avaans Media widened its PR Sprint program to digital agencies and SEO agencies on June 18, giving partner firms a way to sell earned media without building a full PR department. The move matters because it turns PR from a standalone service into a layer agencies can add to existing retainers, while keeping account ownership in-house.

The Los Angeles-based boutique agency said the program will now run through referral and white-label partnerships, so a partner agency can stay front-facing while Avaans handles the PR work in the background. That model fits agencies that want to deepen client relationships without adding headcount, especially when clients expect search, credibility, and third-party validation to move together.

Avaans tied the expansion to a proprietary ROI projection model that it walks through in one-on-one assessment calls before a prospect commits. That sales approach is a tell: the company is not selling vague awareness, but a measurable service that can be defended inside an agency P&L. For digital and SEO firms, that matters because the question is no longer whether PR is useful, but whether it can be productized fast enough to beat the cost and delay of hiring.

The Sprint itself is built as a 90-day engagement with defined deliverables and measurable outcomes. Avaans says the package includes inbound editorial links and AI visibility reporting, which places the offer squarely at the intersection of PR and search. That mix gives agencies a practical answer to the current market shift, where clients want trust signals that help both human buyers and AI-assisted discovery.

Founded by Tara Coomans in 2008, Avaans said it created the PR Sprint model because twelve-month retainers were not built for how consumer brands actually grow. The company also said it earned its third consecutive Inc. Power Partner Award in 2025, a credential it is using to position Sprint as a credibility product rather than a generic publicity service.

The timing of the rollout also reflects how buyers are changing. Gartner said in May 2026 that consumer willingness to let AI make purchase decisions topped out at 11% in lower-stakes categories, while Forrester said in January 2026 that generative AI is reshaping how business buyers discover, evaluate, and purchase products and services. For agencies, that makes partnered digital PR more compelling when the goal is to expand revenue without expanding staff: it adds a new line item, strengthens retention, and gives clients the trust footprint that search and AI discovery now reward.