Asana leads AI project-management recommendations, Notion trails in study

Asana emerged as the most-recommended project-management brand in a July 1, 2026 study that tested how ChatGPT, Gemini and Google AI Overviews answered 30 unbranded buyer questions. Notion trailed, underscoring a split between the brands AI assistants name most often and the order buyers might expect from conventional search results.

LLMRanks recorded 342 answers in all and repeated each question three times on each engine to reduce variability. The setup focused on share of voice inside AI answers rather than web rankings, which makes the findings directly relevant to AI search visibility tracking and not just to classic SEO.

That distinction matters because the study points to a brand hierarchy that can diverge from traditional SERP ordering. A tool can sit high in search results and still lose ground when a buyer asks a model for a recommendation in natural language. In this test, the answer layer elevated some names and pushed others, including Notion, further down the list.

The mechanics behind that gap are part of the story. The report links AI recommendations to prompt framing, source selection and brand authority signals that sit outside a company’s own website. For SaaS vendors, that means visibility is no longer only a keyword problem. It is also a question of whether a model cites the product at all when the buyer is deciding which platform to consider.

The study also shows why AI visibility has become a practical go-to-market metric for project-management software. Teams now need to measure more than rankings and clicks. They need to know whether ChatGPT, Gemini and Google AI Overviews surface Asana, Notion or a rival when a user asks for a project-management recommendation, because the answer itself can shape the shortlist before any pageview ever happens.