Ben Wills releases massive AI search visibility report with 15B pages analysed
Ben Wills opened 651,114 charts across 1,100 market segments after analyzing 403k LLM prompts, 15 billion web pages and Reddit history.
Ben Wills released a sweeping AI Search Visibility and Ranking Factors Report that spans 100 industries and measures 403,000 LLM prompts against 15 billion web pages and Reddit data. The launch lands as AI visibility has become a hard commercial fight, with brands trying to understand how they surface in ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
Wills said on LinkedIn that the report was live as 45,000-plus reports built from 3 petabytes of data, including 15 billion web pages and the entire Reddit history. He later said he removed the paywall, opening access to 651,114 charts across 1,100 market segments. That scale puts the project well beyond a single-sector dashboard and closer to a market map of how different industries and buyer personas show up in AI search results.
A page on OppAlerts dated July 21, 2026 labeled the project “New AI Search Visibility & LLM Ranking Factors Report Data (July 2026),” and described the work as large-scale correlation research built from many reports. That framing matters because the field still lacks settled standards for what actually moves citations, mentions and rankings inside generative answers. Wills’ dataset is broad enough to test those patterns across both organic search and buyer-persona prompts rather than just isolated brand queries.
Garrett Sussman reacted on LinkedIn by saying it was “wild” to see so much useful data coming out around AI visibility, fan-outs, citations, personalization and shopping results. In a separate post, he warned against making 100% decisions from single studies. That tension runs through the current AI search conversation: the sector wants hard numbers, but practitioners know one dataset can distort as easily as it can clarify.
Search Engine Land added context with two earlier reports that pushed in different directions. On October 9, 2025, it said AI search relies on brand-controlled sources, not Reddit. On June 20, 2024, it reported that Google AI Overviews were showing less often and citing less Reddit data. Wills’ report arrives in the middle of that debate, with a dataset large enough to pressure-test whether brand-owned content, third-party pages, reviews and Reddit actually drive visibility across different AI systems and industries.
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