Optimizely launches AEO platform for AI search visibility and action

Optimizely is trying to sell enterprise marketers something bigger than another dashboard: an operating system for AI search visibility. The company launched its full AEO platform on June 10, 2026, in New York, and said the bundle is built to help marketers understand where their brands show up in AI-driven discovery and then act on those signals without stitching together separate tools.

The pitch hinges on workflow, not just measurement. Optimizely said the platform adds Agent Visibility Analytics, a comprehensive suite of AI visibility tools, and pre-built agents that can take action autonomously. It also said the new system combines log-based AI traffic data, GEO and AEO intelligence, and agents in a single platform, a framing that pushes AEO beyond reporting and into content decisions, optimization priorities, and execution.

Conductor is now part of that story. Optimizely said a new partnership with Conductor rounds out the AEO offering, while Conductor said the integration brings SEO, GEO, and AEO intelligence powered by millions of search queries and AI discovery signals. Conductor has also been building the market backdrop for the category: its 2026 AEO/GEO benchmarks report, published in April, analyzed 10 industries and measured AI referral traffic, AI search market share, and performance in Google’s AI Overviews.

The launch suggests that AI search visibility is moving from experiment to infrastructure. Optimizely already lists Conductor-powered agents in its own agent directory, including the AEO Gap Finder Agent and the AI Brand Visibility Report Agent, a sign that the company is productizing the full cycle from discovery signal to action. The real question for buyers is whether those agents can reliably move from insight to content updates, experimentation, and reporting inside a single operating rhythm, rather than simply adding another layer of analytics.

Optimizely is betting the answer is yes, and it is betting at enterprise scale. The company says it works with more than 10,000 businesses, has more than 700 partners, and employs nearly 1,500 people across 21 global offices. The June 10 launch also follows an Optimizely collaboration with Deloitte Digital announced on May 26, 2026, showing how aggressively the company has been repositioning its platform around AI-enabled marketing operations. If AI systems are increasingly shaping discovery, Optimizely and Conductor are now arguing that visibility alone is not enough. Marketers need a system that can see, decide, and act.