OtterlyAI turns AI visibility into workflows with new API and marketplace

OtterlyAI pushed AI search monitoring out of the dashboard and into the operating layer with a June 1 release that bundled a public API, a Claude Skill and the OtterlyAI Marketplace. The pitch was plain: brand visibility data should not sit waiting for a weekly review when it can move directly into the tools marketers already run every day.

The new API was built to connect with thousands of platforms, including Claude and Zapier, and OtterlyAI said it could pull brand reports, search prompts, citations and recommendation data into reporting stacks, internal tools and automation workflows. The marketplace added another piece to that system, offering more than 101 marketing workflows that could be deployed by users or submitted by the community for review and publication. Its catalog covered brand visibility checks, share of voice comparisons, citation gap analysis, GEO audits and prompt research.

The Claude Skill was the clearest sign that OtterlyAI wanted visibility work to happen inside the workflow, not after it. In Claude, users could query brand and domain performance, surface recommendations and generate an executive-ready summary without leaving the chat. OtterlyAI also said an MCP server was planned for release in the coming weeks, extending the company’s bet that AI search monitoring belongs inside the same automation fabric as the rest of a marketing stack.

That framing matters because OtterlyAI has been built around a fast-growing problem. The company tracks visibility across ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini and Microsoft Copilot, measuring mentions, Share of Voice, brand coverage, citations and its Brand Visibility Index. Founded by Thomas Peham, Josef Trauner and Klaus-M. Schremser, the company said the idea emerged in 2024, the first product launched in October 2024 and more than 1,000 marketers were using it by December 2024. OtterlyAI said adoption reached 10,000 marketing professionals in 2025 and 20,000 by the beginning of 2026.

The category around it has also accelerated. G2 said its Answer Engine Optimization software category grew from 7 products to more than 150 since its March 2025 launch, a gain of more than 2,000% by January 2026. OtterlyAI, which was named a Gartner Cool Vendor in AI in Marketing in 2025, is moving as if that growth has already changed the job. AI visibility is no longer just a report for SEO or content teams to check later. It is becoming a live system that can trigger actions, shape prompts and route decisions through the people who own growth operations.