Rankpage launches AIRM to manage AI search reputation visibility
Rankpage unveiled AIRM in Kuala Lumpur to track how brands show up in AI answers, not just search rankings. The agency is framing AI reputation management as a new visibility discipline.
Rankpage launched AIRM in Kuala Lumpur on May 22, 2026, arguing that brands now need to be visible inside AI-generated answers, not just in conventional search listings. The Malaysia-based agency described AIRM as an AI Reputation Management framework and an advanced visibility intelligence system built to automate AI search workflows and standardize how brands are monitored and strengthened across generative search platforms.
The pitch reflects a change in how discovery works. Rankpage said more users are turning to ChatGPT, Gemini, Perplexity and AI Overviews to research, compare and make purchasing decisions, while AI assistants are becoming discovery channels in their own right. In that environment, a business can still surface in traditional search results and yet be absent from the answer a user actually sees. Regional Manager Riff Chen said that shift means brands need visibility inside AI-generated answers, not just conventional listings.
Rankpage, which said it was founded in 2017, tied the launch to three pressures: answer engines are reshaping discovery, AI-generated responses can exclude brands even when their pages rank well, and visibility is increasingly tied to trust and reputation rather than raw position. The company also pointed to Malaysian Department of Statistics economic census findings showing web presence reached 70.9% in 2022, leaving roughly 3 in 10 establishments with limited online visibility. Rankpage’s argument is that that gap now matters inside AI systems as much as it once did on Google.
The launch lands in a fast-moving market that is starting to treat AI search as its own operating layer. Reputation introduced AI Reputation Manager, Reputation IQ and AI Location Presence Insights on May 4, 2026, signaling that enterprise reputation vendors are also moving toward AI-specific monitoring. Semrush’s AI visibility study found Reddit outranked financial experts 176% of the time in ChatGPT finance answers, while Wikipedia appeared as the No. 1 or No. 2 cited source in four of five verticals it studied. Search Engine Land has said AI search is projected to surpass traditional search by 2028, underscoring why citation quality, structured data, third-party validation and reputation signals are becoming central to visibility strategy.
OpenAI launched ChatGPT search in October 2024, and Google said AI Overviews began rolling out to everyone in the U.S. in May 2024. Those launches helped push generative search from novelty to daily habit, and Rankpage is now betting that the next competitive edge will come from managing how models describe a brand as much as whether they mention it at all.
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