Campbell and Jett Puckett host intimate baby sprinkle with Minted Concierge

Campbell and Jett Puckett celebrated their second baby on the way with an intimate sprinkle shaped more like a styled gathering than a traditional shower. The event, held with help from Minted Concierge, centered on close friends and family as the couple prepared to grow the household they started with daughter Paloma, born in November 2024.

The choice of a sprinkle fits the way second-baby celebrations are being scaled back without losing their emotional weight. Instead of a large registry-driven shower, the Pucketts leaned into a smaller format that emphasized presentation, guest experience and a polished look. Minted Concierge, which Minted describes as a free, hands-on service, handled invitations, decor, customization and other event details, giving the celebration a curated feel that matched the couple’s public image.

That image has been taking shape for years. Campbell and Jett Puckett married in 2018 and became widely known in 2024 through TikTok videos built around Jett’s nickname for Campbell, “Pookie,” along with the couple’s luxury-lifestyle content. By the time Campbell confirmed on February 22, 2026, that baby No. 2 was on the way and expected in summer 2026, their family milestones had already become highly visible moments. The Pucketts also made their first child’s name part of that story: Campbell said Paloma means dove in Spanish and Italian, that Italy holds a special place in their hearts, and that the middle name Campbell honors her mother’s maiden name and family legacy.

That kind of styling carried over into earlier celebrations, including Paloma’s Hermès-themed first birthday party in November 2025. Campbell also told TODAY in April 2025 that the couple kept Paloma’s name secret from everyone, including family, until after the birth because people tend to have strong opinions about baby names, and she said the name was inspired by Pablo Picasso’s daughter, Paloma Picasso. Jett’s history of lavish gestures, including a push present valued at about $34,500, has only reinforced the couple’s reputation for pairing family milestones with a luxury finish.

For baby-shower professionals, the Pucketts’ sprinkle is a clear example of where the category is heading: smaller guest counts, stronger personalization and more emphasis on design support than on mountains of gifts. Minted Concierge’s role points to the demand for turnkey help with invitations, signage, decor and layout, even when the event is intentionally intimate.