Olive Tree People launches waterless baby skincare line for mothers

Olive Tree People turned a baby-shower theme into a product launch, unveiling its Baby & Mom waterless skincare line for mothers and babies with an event it described as the world’s largest baby shower. The company paired the rollout with more than 1,000 Baby Olive Trees and other products, a theatrical push that puts parenting, wellness and premium gifting into the same sales frame.

The company said the new line is 77% to 95% derived from olive-tree-based raw materials, a formulation claim that sits at the center of its pitch. That makes the launch more than a packaging story: Olive Tree People is betting that “waterless” will read as both cleaner and more elevated for baby care, even as the real test remains whether the ingredient swap changes performance in any meaningful way for mothers or infants.

The timing is deliberate. Precedence Research values the global baby skincare market at USD 17.87 billion in 2025 and projects it will reach USD 31.14 billion by 2034. InsightAce Analytic puts the waterless cosmetics market at USD 10.88 billion in 2025, rising to USD 34.77 billion by 2035 at a 12.9% compound annual growth rate. Taken together, those forecasts help explain why a family-care launch would lean so hard on both baby wellness and formulation innovation.

Olive Tree People has also wrapped the new line in a founder story. Company materials say the business began in Venice Beach in March 2023, in the garage of founder and CEO Thomas Lommel, with around 40 orders a day before scaling to as many as 10,000 orders a day within months. Lommel has said the original concept was to replace the usual 70% water phase in skincare with olive-leaf-based ingredients, a thesis that now extends from beauty into baby care.

The company’s broader corporate frame adds another layer. Oliveda International, Inc. is headquartered in Santa Monica, California, and its annual report for the year ended December 31, 2025 said it had 643,489,327 shares outstanding as of March 16, 2026. Company materials also say Olive Tree People and Oliveda reached an over-$1 billion valuation in 2025, while the parent has announced a planned Nasdaq listing. That makes the Baby & Mom launch part of a bigger growth story, not just a niche nursery play.