Club Pilates targets 50 Spain clubs as expansion accelerates

Club Pilates is pushing toward 50 operating clubs in Spain within the next 12 months, a fast climb from the 34 studios it already had open as it moved through the first half of 2026. The brand set out the target at its annual convention, where the company also said it had logged eight openings in the period and had several more on the way.

The network now stretches well beyond one city. Alongside Barcelona and its metropolitan areas, Club Pilates listed active markets in Valencia, Mallorca, Málaga, Bilbao, Zaragoza, Alicante and Madrid, a footprint that shows the brand is building scale across Spain rather than relying on a single flagship cluster. For Barcelona, that matters because the city is no longer being treated as a lone boutique outpost. It sits inside a broader franchised system that is trying to standardize delivery while still selling the premium, low-impact workout that has made Pilates such a durable category.

The convention itself underlined that ambition. More than 100 people attended from the franchise base, general managers, instructors, corporate teams and international brand representatives, and the gathering also included about 30 delegates from several European markets, plus senior Xponential Fitness executives. That is the kind of room you assemble when a concept has moved past proof of demand and into the harder work of operating at scale, training people consistently and keeping the customer journey smooth from booking to class to follow-up.

Club Pilates also highlighted AI tools designed to streamline front desk work and improve the studio experience, a telling sign of where the company sees the next layer of competition. In Barcelona, where premium wellness customers often compare every detail of the service as closely as the workout itself, that kind of efficiency can matter as much as spring tension or reformer count. The message from the Spain rollout is clear: Pilates is entering a more structured, franchise-led phase, and the brands that win will be the ones that can pair recognizable methods, strong instructors and polished operations without losing the boutique feel that drew people in the first place.