FitnessKPI lands in Deloitte’s EMEA Technology Fast 500 as fitness software scales

FitnessKPI’s place in Deloitte’s EMEA Technology Fast 500 puts a clear marker on where gym software is headed: deeper into the machinery of club operations, and farther from the back office. The ranking, which highlights the 500 fastest-growing technology companies across Europe, the Middle East and Africa, landed on a company built specifically for fitness businesses, not generic analytics users.

That specialization is the story. FitnessKPI says it was founded in 2018 by Pablo Viñaspre and Isabel Vega, both with more than 25 years of experience in sports-center management, and its first product version went to market in 2019. Since then, the company says it has grown to more than 1,500 clubs in 26 countries, with earlier material putting its footprint at 1,500 clubs in 25-plus countries and more than 3.5 million members analyzed through the platform.

The product itself is designed to do more than report on performance. FitnessKPI says it offers more than 180 fitness-specific KPIs and combines business intelligence, artificial intelligence and digital agents in one ecosystem. Its materials emphasize predictive AI and automated actions aimed at recovering lost revenue, re-engaging at-risk members and cutting the manual work that slows club teams down. That is a different proposition from old-school dashboards: it is software built to intervene, not just observe.

For Barcelona operators and Spanish club groups, the signal is hard to miss. In a market where competition is dense and members can switch easily, tighter retention tracking and faster intervention matter as much as floor space or class programming. FitnessKPI’s pitch is that clubs can compare results in real time, spot drift before it becomes churn, and use automation to handle repetitive tasks such as unpaid accounts and member recovery. Smaller clubs still relying on outdated systems risk acting too late, when the member has already gone quiet and the revenue is already gone.

Investor interest has followed the same logic. In September 2025, Vedere Ventures said it would back FitnessKPI’s global growth, partnerships and market development, with Bryan O’Rourke described as supporting the BI and AI platform for gyms and health clubs. A 2024 funding listing also said the company raised €1 million led by Angels Capital. Together with the Deloitte ranking, those signals point to a category that is no longer niche software for fitness insiders, but infrastructure that more operators are treating as essential.