Planet Fitness raises Spain's cheapest membership 20% amid expansion push

Planet Fitness has raised the price of its entry-level Classic membership in Spain by 20%, to €18 a month from €15, while pushing ahead with a new club opening in Badalona. The move puts fresh pressure on the chain’s budget-gym promise just as it tries to widen its footprint beyond its first Barcelona-area launch.

The higher rate applies only to new sign-ups, including at clubs already open and at the eight projects now under development. Existing members are not affected. Planet Fitness says the Classic plan will still be the cheapest option in the market, but the price rise narrows the gap that helped the brand sell itself as the easiest entry point into the gym sector.

That claim matters in a Spanish low-cost market where the headline number still looks competitive, but no longer unusually aggressive. Basic-Fit’s current Spain pricing starts at 24.99 euros per four weeks for its Comfort plan, while McFIT’s standard membership is listed at 29.90 euros a month. Planet Fitness still undercuts both on sticker price, yet the lift from €15 to €18 strips out part of the advantage that made the chain stand out on price alone.

The brand’s expansion story in Spain started in Sabadell, in the province of Barcelona, where it opened its first club on July 22, 2024, as its first European location. At launch, Planet Fitness said only about 10% of the Spanish population had a gym membership and framed the market as a major growth opportunity. It also said the first several Spanish clubs would be operated as joint ventures with a franchise partner, with the rest of the market franchised.

Badalona extends that Catalonia push, alongside plans already announced for central Barcelona, in the Estel building in Eixample, and Sant Joan Despí. Planet Fitness has tried to pair affordability with scale, saying it had more than 19.6 million members and 2,599 clubs when it entered Spain. Even after the price increase, the company is betting that a low-friction membership, broad equipment access and a still-sub-competitor price point will keep Spain aligned with its growth model.